Archive for 2017

  • Healthcare Organizations Need a Strong Tech Narrative

    New York, September 19, 2017 – From artificial intelligence to virtual reality to telehealth, emerging technologies are changing the face of modern healthcare. In order for healthcare organizations to stay competitive and attract patients, it’s critical that they incorporate their use of technology into PR and marketing efforts.

  • Affect Appoints Melissa Baratta Healthcare Practice Lead

    New York, November 3, 2016 – Affect, a public relations and social media firm specializing in technology, healthcare and professional services, announced today Melissa Baratta, Senior Vice President, will lead the agency’s healthcare practice.

  • Affect and Healthcare Businesswomen’s Association to Host Panel on Secrets of Storytelling – How to Create Meaningful Connections with Your Audience

    New York, October 31, 2016 – Today’s communications executives face a target audience that is over-stimulated, disengaged and distracted. As of 2015 the average person’s attention span is 8 seconds or less, and research recently reported by IDG shows that 48% of people spend less time meeting face to face than they did 5 years ago.

  • Media Report: Public Relations Advice From Leading Cybersecurity Journalists

    New York, September 27, 2016 – Data breaches, DDoS attacks, ransomware, malware, botnets and more – not a day goes by without one of these cybersecurity threats splashed across the front page of the news.

  • Media Survey: Standing Out in the Crowded HR Tech Market

    New York, September 7, 2016 – Over the last few years the HR tech industry has grown rapidly. Companies are seeking to better recruit, engage and retain their top talent, and obtain greater insight into how employee behavior impacts the overall business.

  • Behavior Design, Newest Company to Join Affect’s Client Roster

    New York, May 24, 2016 – Affect, a public relations and social media agency specializing in technology, healthcare and professional services, was selected by Behavior Design, an award-winning, interactive design firm based in New York City, to launch its first public relations program.

  • Affect Expands to Boston, MA

    New York, May 4, 2016 — Affect, a public relations and social media firm specializing in technology, healthcare and professional services has announced the opening of a new outpost in Boston. The office is located at 711 Atlantic Avenue in Boston at coworking space, Workbar.

  • Cybersecurity Panel to Address Emerging Threats, Regulatory Climate & Post-Breach Reputation Management at Internet Week 2016

    New York, April 28, 2016 — Data security isn’t going to get easier for the enterprise in 2016. In fact, according to the Identity Theft Resource Center, 11.27 million records have been exposed in data breaches since January.

  • Ghostery and Diligent Engage Affect to Spearhead Public Relations Efforts

    New York, March 16, 2015 — Affect, a public relations and social media firm specializing in technology, healthcare and professional services, was selected by leading SaaS companies, Diligent Corporation and Ghostery, to spearhead their communications programs. These client wins represent a strong start to 2016, underscoring growth in the agency’s B2B technology practice.

  • CorporateRewards Selects Affect as Agency of Record

    New York, July 7, 2015 — Affect, a public relations, marketing and social media firm specializing in technology, healthcare and professional services, was selected by CorporateRewards, provider of enterprise recognition, incentive and reward software platform WorkStride, to spearhead its communications program.

  • Giving It Away: Why Fostering Charity in a For-Profit Company is Good for Business

    New York, February 23, 2015— When working for a for-profit business, employees may not always feel that their job is serving the greater good. Even employees in profit-driven companies seek opportunities to feed their soul at work and corporate philanthropy is one way to help satisfy that need and engender a more productive and loyal workforce.

  • Maintaining Brand Reputation In the Midst of a Data Security Breach

    New York, December 3, 2014 – Affect, a PR and social media firm specializing in technology, healthcare and professional services, shares four recommendations to guide companies in protecting their brand reputation in the event of a security breach.

  • THREE TECHNOLOGY COMPANIES SELECT AFFECT FOR PUBLIC RELATIONS

    New York, September 16, 2014 – Affect, a PR and social media firm specializing in technology, healthcare and professional services, was selected by three technology companies.

  • AFFECT REBRANDS HEALTHCARE NETWORK: AXON HEALTH ASSOCIATES

    New York, June 18, 2014 – Affect, a PR and social media firm specializing in technology, healthcare and professional services, was selected by Axon Health Associates to rebrand and rename the New York City-based healthcare providers…

  • AFFECT PRODUCES AWARD-WINNING VIDEO FOR PANORAMIC POWER

    New York, May 20, 2014 – Affect, a PR and social media firm specializing in technology, healthcare and professional services, wins a Gold Hermes Creative Award in May…

  • FIVE RESOLUTIONS FOR PR & MARKETING PROFESSIONALS

    New York, December 23, 2013 – Affect, a PR and social media firm specializing in technology, healthcare and professional services, shares five New Year’s resolutions businesses should consider for 2014…

  • FOUR COMPANIES CHOOSE AFFECT TO PROVIDE PUBLIC RELATIONS AND MARKETING SERVICES

    New York, October 8, 2013 – Affect, a PR and social media firm specializing in technology, healthcare and professional services, was selected by four companies: Definiens, Easy Office Phone, Flightpath and Hauntworld, to spearhead their communications programs…

  • AFFECT INCLUDED FOR A SECOND TIME IN THE INC. 5000 LIST OF AMERICA’S FASTEST-GROWING PRIVATE COMPANIES

    New York, August 20, 2013 – Affect, a PR and social media firm specializing in technology, healthcare and professional services today was included on Inc. magazine’s annual Inc. 500|5000 list of the nation’s fastest-growing private companies.

  • MEGAN HARTWICK NAMED WINNER OF 2013 NEW YORK JOB PROJECT

    New York, May 6, 2013 – Affect, a PR and social media firm specializing in technology, healthcare and professional services, and Strutta, an interactive promotions company offering an intuitive contest builder, today announced Megan Hartwick as the winner of The New York Job Project, a contest searching for Affect’s newest Account Coordinator.

  • NEW YORK JOB PROJECT: PR & SOCIAL MEDIA JOB CONTEST

    New York, March 4, 2013 – Affect, a public relations and social media firm specializing in technology, healthcare and professional services, and Strutta, an interactive promotions company offering an intuitive contest builder, today announced the launch of The New York Job Project (NYJP): a contest where one entrant will win a dream job working with one of the most coveted PR and social media agencies in New York…

  • NEW YORK JOB PROJECT: PR & SOCIAL MEDIA JOB CONTEST

    New York, March 4, 2013 – Affect, a public relations and social media firm specializing in technology, healthcare and professional services, and Strutta, an interactive promotions company offering an intuitive contest builder, today announced the launch of The New York Job Project (NYJP): a contest where one entrant will win a dream job working with one of the most coveted PR and social media agencies in New York…

  • FIVE RESOLUTIONS FOR PR & MARKETING PROFESSIONALS

    New York, December 23, 2013 – Affect, a PR and social media firm specializing in technology, healthcare and professional services, shares five New Year’s resolutions businesses should consider for 2014.

  • AFFECT ANNOUNCES 2013 SOCIAL MEDIA WEEK NEW YORK EVENTS

    New York, January 29, 2013 – Affect, a public relations and social media firm specializing in technology, healthcare and professional services, announced today it will host two events for this year’s Social Media Week conference in New York…

  • AFFECT RELEASES 2013 PREDICTIONS: PUBLIC RELATIONS AND SOCIAL MEDIA

    NEW YORK, December 12, 2012 – Affect, a public relations and social media firm specializing in technology, healthcare and professional services, today revealed its top six public relations (PR) and social media predictions for 2013.

  • AFFECT ANNOUNCES FALL SPEAKER SERIES WITH LEADING PUBLIC RELATIONS ORGANIZATIONS

    NEW YORK – Monday, October 22, 2012 – Affect, a public relations and social media firm specializing in business-to-business and business-to-consumer technology, healthcare and professional services today announced its lineup of upcoming speaking events.

  • AFFECT CELEBRATES 10 YEARS OF AGENCY ACHIEVEMENT IN PUBLIC RELATIONS AND SOCIAL MEDIA

    NEW YORK, Monday, September 24, 2012– Affect, a public relations and social media firm specializing in B2B technology, healthcare and professional services, today announces it is celebrating 10 successful years in business.

  • AFFECT TO PROVIDE STRATEGIC PR AND SOCIAL MEDIA SUPPORT FOR NAVIS

    NEW YORK, September 10, 2012 – Affect, a public relations and social media firm specializing in business-to-business and business-to-consumer technology, healthcare and professional services, was selected as the agency of record for Navis, the global technology standard for managing the movement of cargo through terminals. Navis, a part of Cargotec, specializes in technology solutions for container terminal operations, general cargo terminal operations, intermodal rail operations, shipping line operations and yard management.

  • AFFECT TO DRIVE PUBLIC RELATIONS STRATEGY FOR IDENTITY THEFT 911

    NEW YORK, August 9, 2012 — Affect, a public relations and social media firm specializing in business-to-business and business-to-consumer technology, healthcare and professional services, was selected by IDentity Theft 911, the nation’s premier identity management and data risk management services provider, to serve as its public relations agency of record. Affect will work with IDentity Theft 911 to further increase the company’s visibility among consumers and business owners, promote its position as the primary industry resource for identity management and data protection, and highlight the expansive expertise of the company’s leadership.

  • E+CANCERCARE SELECTS AFFECT TO LEAD PUBLIC RELATIONS PROGRAM

    NEW YORK, June 26, 2012 –- Affect, a public relations and social media firm specializing in business-to-business and business-to-consumer technology, healthcare and professional services, has been selected by e+CancerCare, a leading operator of outpatient cancer care centers that combines clinical and service expertise to better manage patients, to develop and execute its public relations program. Affect will help e+CancerCare raise its profile as a comprehensive care provider and generate awareness for its treatment centers nationwide.

  • MORE AWARD WINS FOR AFFECT: TWO PRSA-NY BIG APPLE AWARDS, TWO HERMES AWARDS AND FINALIST FOR PR DAILY AWARDS

    NEW YORK, May 25, 2012 –- Affect, a public relations and social media firm specializing in B2B and B2C technology, healthcare and professional services, today announced it has earned top honors for its public relations and social media campaigns by several industry awards programs including the PRSA-NY Big Apple Awards, the Hermes Awards and Ragan’s PR Daily Awards. The distinctions are a result of Affect’s work with Sophos’ Naked Security Blog and the agency’s New York Intern Project.

  • KATEY KIMPEL NAMED WINNER OF 2012 NY INTERN PROJECT

    NEW YORK, May 15, 2012 — Affect, a public relations and social media firm specializing in B2B technology, healthcare and professional services, and Strutta, a leading platform for online promotions with an intuitive contest builder, today announced Katey Kimpel as the winner of The New York Intern Project, a contest searching for Affect’s next summer intern.

  • AFFECT EXPANDS MANAGEMENT TEAM: PROMOTING KATIE CREASER TO VICE PRESIDENT AND HIRING MELISSA BARATTA, VICE PRESIDENT, AND BREANNE THOMLISON, ACCOUNT DIRECTOR

    NEW YORK, May 03, 2012 — Affect, a public relations and social media firm specializing in B2B technology, healthcare and professional services, is pleased to announce the promotion of Katie Creaser to vice president, as well as the addition of Melissa Baratta, vice president, and Breanne Thomlison, account director.

  • SECOND ANNUAL NEW YORK INTERN PROJECT: A CONTEST TO WIN A PR AND SOCIAL MEDIA INTERNSHIP AT AFFECT IN NYC

    NEW YORK, March 26, 2012 — Affect, a public relations and social media firm, along with Strutta, a leading platform for online promotions with an intuitive contest builder, today announced the launch of the second annual New York Intern Project. The contest seeks the next top summer intern for Affect and is now open for entries at http://nyinternproject.com.

  • AFFECT INCLUDED FOR A 2ND TIME IN THE INC. 5000 LIST OF AMERICA’S FASTEST-GROWING PRIVATE COMPANIES

    New York, August 20, 2013 – Affect, a PR and social media firm specializing in technology, healthcare and professional services today was included on Inc. magazine’s annual Inc. 500|5000 list of the nation’s fastest-growing private companies…

  • AFFECT HELPS CYRUS INNOVATION DIFFERENTIATE IN CROWDED MARKETPLACE

    NEW YORK, February 1, 2012 — Affect, a public relations and social media firm specializing in B2B technology and professional services, has been engaged by Cyrus Innovation, experts in software development for enterprises and startups. Cyrus’ team of highly skilled engineers have been developing custom software and applications for East Coast area companies for nearly 10 years.

  • TOP TEN PUBLIC RELATIONS AND SOCIAL MEDIA PREDICTIONS FOR 2012, FROM AFFECT

    NEW YORK, December 12, 2011 — The evolution of social media will affect all aspects of branding, and traditional PR tactics will be replaced with new, innovative strategies for engaging audiences. Affect, a public relations and social media firm specializing in technology, has created its list of top predictions for where PR and social media is headed in 2012.

  • AFFECT NAMED “TOP PLACE TO WORK IN PR” BY PR NEWS

    NEW YORK, December 2, 2011 –- Affect, a New York-based public relations and social media firm specializing in technology, was named “Top Place to Work In PR” by PR News at the PR News PR People Awards, held on November 30, 2011 at the National Press Club in Washington, D.C.

  • MICRODESK TAPS AFFECT TO DRIVE THOUGHT LEADERSHIP PR PROGRAM

    NEW YORK, October 12, 2011 – Affect, a public relations and social media firm, has been named as the public relations Agency of Record for Microdesk, a company specializing in technology and business process consulting for the architecture, engineering, construction and owner/operator (AECO) industry. As part of its public relations program, Affect will help Microdesk increase its visibility as a thought leader while driving awareness of its product and service offerings.

  • AFFECT NAMED TO THE INC. 5000 LIST OF AMERICA’S FASTEST-GROWING PRIVATE COMPANIES

    NEW YORK, September 12, 2011 — Inc. magazine today ranked Affect #1,666 on its fifth annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents a comprehensive look at the most important segment of the economy – America’s independent entrepreneurs.

  • SOPHOS APPOINTS AFFECT TO LEAD PUBLIC RELATIONS FOR ACCLAIMED NAKED SECURITY BLOG

    NEW YORK, August 24, 2011 – Affect, a public relations and social media firm specializing in technology, has been chosen by Sophos, a global leader in information security solutions for business, as the North American agency to represent its award-winning Naked Security blog…

  • HOW TO RUN A SUCCESSFUL ONLINE CONTEST: AFFECT AND STRUTTA TO HOST A WOMMA WEBINAR

    NEW YORK, July 12, 2011 — Affect, a public relations and social media firm based in New York, today announced it will be hosting a webinar along with Strutta, an interactive promotions company enabling businesses to manage fully branded online contests…

  • AFFECT WINS COVETED BIG APPLE AWARD AND BTOB MAGAZINE SOCIAL MEDIA MARKETING AWARD FOR WORK WITH OMNI HOTELS & RESORTS

    NEW YORK—June 14, 2011—Affect, a public relations and social media firm based in New York, today announced PRSA-NY Big Apple Award and BtoB Social Media Marketing Award wins for its social media work on behalf of client Omni Hotels & Resorts…

  • AFFECT NAMES WINNER OF THE NY INTERN PROJECT

    NEW YORK, May 2, 2011 — Affect, a public relations and social media firm, and Strutta, an interactive promotions company offering an intuitive contest builder that enables businesses to manage fully branded online contests, today announced the winner of The New York Intern Project…

  • SIX SEMI-FINALISTS NAMED FOR THE NY INTERN PROJECT

    NEW YORK, April 12, 2011 — Affect, a public relations and social media firm, and Strutta, an interactive promotions company offering an intuitive contest builder that enables businesses to manage fully branded online contests, today announced the semi-finalists for The New York Intern Project, a contest searching for Affect’s next summer intern…

  • NY INTERN PROJECT: A CHANCE TO WIN A PR, MARKETING AND SOCIAL MEDIA INTERNSHIP AT AFFECT STRATEGIES IN NYC

    NEW YORK, February 16, 2011 — Affect Strategies, a public relations, strategic marketing and social media firm, and Strutta, an interactive promotions company offering an intuitive contest builder that enables businesses to manage fully branded online contests, today announced that The New York Intern Project, a contest searching for Affect’s next summer intern, is now open for entries at http://nyinternproject.com/…

  • AFFECT REBRANDS HEALTHCARE NETWORK: AXON HEALTH ASSOCIATES

    New York, June 18, 2014 – Affect, a PR and social media firm specializing in technology, healthcare and professional services, was selected by Axon Health Associates to rebrand and rename the New York City-based healthcare providers…

  • AFFECT STRATEGIES RELEASES SOCIAL MEDIA LAUNCH KIT

    NEW YORK, February 10, 2011 – In conjunction with Social Media Week 2011, Affect Strategies, a public relations, marketing and social media firm, has released a Social Media Launch Kit, which details the five things any business needs to do before they launch a social media program…

  • OMNI HOTELS & RESORTS SELECTS AFFECT STRATEGIES FOR B2B SOCIAL MEDIA SERVICES

    NEW YORK, January 18, 2011 — Affect Strategies a public relations, strategic marketing and social media firm, has been selected by Omni Hotels & Resorts to develop and execute a social media strategy that will engage meeting and event planners to drive group sales and events across the luxury hotel brand…

  • LANDLINE TV AND AFFECT STRATEGIES TEAM UP, INJECTING HUMOR AND ENTERTAINMENT IN ONLINE VIDEOS FOR PUBLIC RELATIONS AND SOCIAL MEDIA

    NEW YORK, January 10, 2011 — Affect Strategies a public relations, strategic marketing and social media firm, today announced a strategic relationship with Landline TV, a production company that specializes in comedy…

  • FOUR NEW CLIENTS TAP AFFECT STRATEGIES FOR PUBLIC RELATIONS, MARKETING AND SOCIAL MEDIA SERVICES

    NEW YORK, December 8, 2010 — Affect Strategies, a public relations, strategic marketing and social media firm, today announced new client wins in the consumer and business-to-business realm…

  • DRIVING SALES THROUGH SOCIAL MEDIA: A WOMMA WINE WEDNESDAY EVENT HOSTED BY AFFECT STRATEGIES

    NEW YORK – October 18, 2010 — Affect Strategies, a public relations, marketing and social media firm specializing in business-to-business companies, invites marketing and communications professionals in the New York City area to come together for WOMMA Wine Wednesday…

  • KONY SOLUTIONS APPOINTS AFFECT STRATEGIES PUBLIC RELATIONS AGENCY OF RECORD IN NORTH AMERICA

    NEW YORK, August 9, 2010 — Affect Strategies, a public relations, strategic marketing and social media firm specializing in technology, has been named public relations agency of record in North America for Kony Solutions…

  • AFFECT STRATEGIES PRESIDENT SANDRA FATHI NAMED BULLDOG REPORTER’S 2010 PR AGENCY PROFESSIONAL OF THE YEAR

    NEW YORK – July 1, 2010 — Affect Strategies, a public relations, marketing and social media firm specializing in technology and business to business arenas, has announced several prestigious award wins…

  • AFFECT STRATEGIES NAMED AGENCY OF RECORD BY REGUS FOR PUBLIC RELATIONS AND SOCIAL MEDIA FOLLOWING SUCCESSFUL B2B CAMPAIGN

    NEW YORK – June 7, 2010 — Affect Strategies, a public relations, marketing and social media firm specializing in technology, has been named agency of record for Regus (LSE:RGU), the global leader in innovative workplace solutions…

  • AFFECT STRATEGIES HOSTS STARTUPALPHA.COM’S ‘VENTURE CHEERS’: TURNING FOUNDERS INTO CEO SPOKESPERSONS

    NEW YORK – May 18, 2010 — Affect Strategies, a public relations, marketing and social media firm specializing in technology, invites startup founders and entrepreneurs in the New York City area to attend Startupalpha.com’s ‘Venture Cheers’: Turning a Founder into a CEO Spokesperson…

  • FIVE WAYS BUSINESSES CAN LEVERAGE FOURSQUARE IN MARKETING EFFORTS, FROM AFFECT STRATEGIES

    NEW YORK– April 16, 2010 — In conjunction with the international Foursquare Day, Affect Strategies, a public relations, marketing and social media firm specializing in technology and business-to-business, shares five ways in which businesses can use the burgeoning social network, Foursquare, to enhance their marketing efforts…

  • GRAB THE ‘SOCIAL MEDIA SIX-PACK’ FROM AFFECT STRATEGIES

    NEW YORK — February 2, 2010 — In conjunction with Social Media Week, Affect Strategies, a public relations, marketing and social media firm specializing in technology and business-to-business, has released a ‘Social Media Six-Pack,’ featuring six top tip sheets on best practices and effective strategies for businesses engaging in social media…