Deep Tech Expertise. Proven Start-up Advisors.

Affect offers a dedicated practice for companies in the cryptocurrency and blockchain arenas. Affect is working with organizations conducting Initial Coin Offerings (ICOs) and token sales while also providing support to technology companies serving the digital currency market. Affect has been working with clients and media on blockchain and bitcoin-related opportunities since 2014.

Blockchain technology, Initial Coin Offerings (ICO), startups, the investors and the cryptocurrencies that fund them are making headlines everyday. At the heart of every successful campaign is a strategic public relations program and a thriving and engaged online community of investors and advocates that are mission critical to success. New ICOs launch every day into a crowded, challenging and fairly new market and the road to success is paved with potential potholes. Entrepreneurs need experienced and knowledgeable advisors and partners especially as new regulations are rolled out in this space. We established Affect’s blockchain and crypto practice as a result of years of experience in helping technology companies navigate highly challenging markets transparently, authentically and legally.

Affect has been a trusted advisor to tech companies for more than 16 years – from start-ups to the Fortune 500. We help our clients tell their story, market their products and secure the funding that they need to be successful. We’re established, we win awards for our work and we get results.

ICO Services

Strong marketing, communication and community engagement are absolutely critical to launching a technology startup and driving a successful ICO or token sale. When you work with Affect, we serve as an extension of your team – from understanding your vision and technology to knowing how to authentically and transparently engage with your investor community to coordinating with legal counsel to ensure that all efforts comply with SEC and CFTC regulations.

Affect offers the following services for companies looking to launch an ICO:

Public Relations

  • ICO/Launch Strategy Development
  • Messaging and Content Development or Review (whitepapers, Medium and social posts)
  • Press Release Development and Distribution
  • Media Relations (pre, during and post-launch)
  • Blogger and Influencer Relations
  • Story Hijacking and Trend Intervention
  • Executive Positioning and Thought Leadership
  • Spokesperson Coaching/Training
  • Investor/Stakeholder/Corporate Communications
  • Strategic/Sponsored Placements
  • ICO Directory Listings
  • Speaking Programs and Event Management
  • Crisis Communications

Community Management

  • Legal Counsel Referral and Coordination
  • Community Moderation Guidelines and FAQ Development
  • Moderator Scheduling and Management
  • Channel Identification (Twitter, Facebook, Telegram, Steemit, Reddit etc.)
  • Creative and Content Management
  • Full-Service, Daily Community Management
  • Scam and Spam Monitoring on Community Channels

Digital Advertising and Sponsorships

  • Media Plan Development
  • Creative and Copy Development
  • Management of Ad Buys and Media Plan Execution
  • Social Media Advertising Development and Ongoing Optimization

B2B and B2C Domain Expertise

  • Artificial Intelligence
  • Blockchain
  • Cybersecurity
  • Cryptocurrency Tech and Exchanges
  • eCommerce
  • Education
  • Fintech
  • Gaming
  • Healthcare
  • IoT
  • Media/Content
  • Mobile Applications/Development
  • Professional Services

“When the time came to launch our token sale, the Affect team, made up of talented strategists with exceptional knowledge of the cryptocurrency market, was the perfect partner to support our PR needs. The team hit the ground running with a very short launch timeline and worked tirelessly to provide a powerful PR campaign with impressive media results. They really understood our business and what it takes to communicate our competitive advantage to our network of stakeholders.”

~ Tomer Dicturel, CEO and co-founder, TraneAI

Ready to launch? Contact our practice lead:

Katie Creaser
Senior Vice President
kcreaser@affect.com
212-398-9680
Twitter: @ksafrey
LinkedIn: https://www.linkedin.com/in/katiesafrey/

Follow Affect on Social Media:

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LinkedIn: https://www.linkedin.com/company/affect-inc/
Twitter: @teamaffect