Sandra Fathi is President and Founder of Affect, a public relations and social media agency. She is also the current PRSA Tri-State District Chair. Sandra has spent the past 20 years helping technology companies achieve their communications goals. Prior to founding Affect in 2002, Sandra led corporate communications and investor relations for RADVISION, a provider of video conferencing infrastructure products.
Earlier in her career, she was on the technology team at Edelman Public Relations Worldwide, where she specialized in the networking, telecommunications, computer hardware, software and Internet business verticals. While at Edelman, some of Sandra's clients included Ericsson, EDS and Microsoft. She began her career as a reporter at People & Computers, the Israeli affiliate of IDG and Ziff-Davis, and was instrumental in bringing the Internet World conference to Israel.