Healthcare Experts Delivering Meaningful Results.

Healthcare is an ever-evolving industry. Regulations are shifting and value-based care is disrupting traditional models; tech enterprises are moving into the medical field, and well-established healthcare organizations are competing along with start-ups. There is incredible opportunity during this time of rapid innovation.

In order to capitalize on the opportunities for growth, organizations need a strong public relations and marketing effort to help them tell their story and make it count. At the heart of every successful brand is a strategic PR program focused on delivering meaningful results.

Affect’s healthcare practice is led by a team of cross-functional experts with backgrounds in a variety of areas including pharma, biotech, hospital and health networks, and medtech to name a few. Our team stays at the forefront of leading scientific research and healthcare trends, and has a unique understanding of all the ways in which technology and healthcare intersect. We are well equipped to advise our clients on how to best navigate the healthcare landscape from a branding, PR and marketing perspective.

Affect has been a trusted advisor to healthcare organizations for more than 16 years – from start-ups to enterprises. We help our clients tell their story, raise awareness and build trust and credibility for the brand, and catalyze the organization for growth. We’re established, we win awards for our work and we get results.

 

Healthcare PR Services

Whether you’re a start-up in need of a brand and launch strategy or an established organization that needs a PR refresh, a strong PR and marketing program is essential for every healthcare company. When you work with Affect, we serve as an extension of your team – from understanding your vision & mission and services or technology, to knowing how to develop a story that will resonate and how to authentically engage with your target audiences.

Affect offers the following services for companies in the healthcare space:

 

Public Relations

  • Content Development (Whitepapers, Reports, eBooks)
  • Press Release & Byline Development
  • Media Relations
  • Blogger and Influencer Relations
  • Story Hijacking and Trend Intervention
  • Executive Positioning and Thought Leadership
  • Spokesperson Coaching/Media Training
  • Speaking Programs
  • Stakeholder/Corporate Communications
  • Strategic/Sponsored Placements
  • Event Coordination or Management
  • Awards Programs
  • Analyst Relations
  • Crisis Plans & Crisis Communications
  • ROI Tracking

Social Media

  • Strategy, Messaging & Infrastructure Development
  • Policy Development
  • Daily Platform Management
  • Social Advertising
  • Online Community Development & Management
  • Social Media Training

Branding

  • Company Naming
  • Company Messaging
  • Website Development

Marketing

  • Marketing Strategy
    • Marketing Plans
    • Market Research
    • Lead Generation Campaigns
    • Collateral Development
    • Online Advertising
    • Direct & Channel Marketing
    • Website Content & Management
    • Policy Development
  • Launch Plans & Services
    • Company Launch Plan
    • Product & Service Launch
    • Tradeshow & Event Support
  • Content Marketing
    • Content Strategy & Development
    • Infographics
    • Presentation Development
    • Video Production

Healthcare B2B and B2C Domain Expertise

  • Biotech
  • Health & Wellness
  • Health IT/MedTech
  • Healthcare Services
  • Life Sciences
  • Medical Devices
  • Nutraceuticals
  • Treatment Centers

Contact our practice lead:

Melissa Baratta
Senior Vice President
mbaratta@affect.com
212-398-9680
Twitter: @mlbaratta
LinkedIn: https://www.linkedin.com/in/melissa-baratta-baa8731/

Follow Affect on Social Media:

Blog: www.techaffect.com
Facebook: www.facebook.com/affect
LinkedIn: https://www.linkedin.com/company/affect-inc/
Twitter: @teamaffect