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Newsletter #22 March 2012

THE ART OF STORY HIJACKING

Affect's Kate Ryan shared her views on “Story Hijacking,” how to artfully monitor for breaking news and then take over the conversation to feature your company or executives. Visit TechAffect to read Kate’s post.    

THE SEARCH FOR THE NEXT NEW YORK INTERN IS ON

Last year, Affect ran a contest to find a standout intern for Summer 2011. After 96 entries and over 14,000 votes, we named a winner, who even became a full-time employee at Affect!

As of today, we’ve begun our search for our next superstar intern with The New York Intern Project. Check in often to vote for your favorite entries, and spread the word to students who have a dream of a paid internship with housing assistance for the summer in NYC! Check out the contest here.

AFFECT HELPS CYRUS INNOVATION DIFFERENTIATE IN A CROWDED MARKETPLACE


Affect has been engaged by Cyrus Innovation, experts in software development for enterprises and startups, to assist in branding and marketing. Affect worked with Cyrus on the launch of a new website along with design partner Them Did It, and created marketing collateral to reflect new messaging and positioning for sales efforts. Affect continues to work on developing marketing and public relations strategies for Cyrus Innovation. Read the full release here

GETTING SOCIAL AT SM WEEK NEW YORK

In February, the City of New York played host to the semi-annual Social Media Week. Wanting to share our expertise with other enthusiasts, the Affect team hosted an event at our office titled “Social Media for B2B: Lead Generation & ROI for B2B Brands on Social Media.” Sandra Fathi was interviewed by both ThomasNet and D.S. Simon about how companies can utilize social media. Videos are available here.



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SOCIAL MEDIA FOR B2B BRANDS

Did you miss our Social Media Week Presentation on B2B Social Media? Catch up by viewing the slideshow here.

UPCOMING SPEAKING ENGAGEMENT

Sandra Fathi, president of Affect, and Ben Pickering, CEO of Strutta, will present at PRSA’s Digital Impact Conference on “How to Run a Winning Online Contest” on April 3.

Check out the full program here.

COOL TOOL

YouTube is helping you create better videos. Check out the site’s new editor program that can detect problems and offer corrections to your video!

Read more about it here.

 
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