e+CancerCare Selects Affect to Lead Public Relations Program

June 26, 2012
e+CancerCare Selects Affect to Lead Public Relations Program

Affect to promote e+CancerCare’s national network of 24 cancer care centers and its comprehensive approach to treatment

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NEWS FACTS:

  • Affect has been chosen by e+CancerCare to promote its 24 cancer care centers and unique approach to treatment
  • e+CancerCare is a leading operator of outpatient cancer care centers in the United States
  • Affect is an award-winning public relations and social media firm
NEW YORK, June 26, 2012 -- Affect, a public relations and social media firm specializing in business-to-business and business-to-consumer technology, healthcare and professional services, has been selected by e+CancerCare, a leading operator of outpatient cancer care centers that combines clinical and service expertise to better manage patients, to develop and execute its public relations program. Affect will help e+CancerCare raise its profile as a comprehensive care provider and generate awareness for its treatment centers nationwide.

"e+CancerCare has a unique approach that helps patients access best-in-class care in their local community - close to their family, their support systems and potentially, their livelihood," said Sandra Fathi, president of Affect. "Although a diagnosis of cancer can be devastating news, treatments today offer patients a wide array of options to continue to lead healthy and productive lives while they are fighting this disease and when they have the proper support in place, the prognosis can be positive. The e+CancerCare team inspired us with their mission and heartfelt approach to healing patients. We are proud to represent them and help shine a spotlight on the amazing work they are doing in communities across the country."

e+CancerCare has been providing outpatient cancer services to patients for more than 10 years. It has a network of 24 partnership locations and continues to expand throughout the United States.

Affect will work with executives at e+CancerCare’s headquarters as well as representatives from its 24 centers to increase awareness about community health initiatives. The public relations program will also leverage e+CancerCare’s leadership expertise in comprehensive cancer care to further the company’s brand recognition among industry and business media.

“We were searching for a PR partner that could effectively help us establish e+CancerCare’s comprehensive care model as the new treatment paradigm,” said Amy Radcliff, president and chief operating officer at e+CancerCare. “We immediately saw the ROI with Affect – they are communicating our company story and expertise in cancer care on a national scale and supporting our local community initiatives as well.”

About e+CancerCare

Founded in 2002, e+CancerCare is a leading operator of best-in-class outpatient cancer care centers in the U.S. Its success stems from its cutting edge operating model, which combines critical business acumen, clinical expertise and in-depth industry insight with world-class service. e+CancerCare specializes in operating centers that exceed the expectations of patients, physicians and partners and seeks to grow through partnerships with physicians, service-line conversions with local hospitals and de novo center development. For more information please visit www.epluscancercare.com.

About Affect

Affect is a public relations and social media firm located in New York. Established in 2002, the company specializes in business-to-business and business-to-consumer technology, healthcare and professional services. Affect employs a results-driven approach to communications, crafting one-of-a-kind programs to help clients achieve their business goals. As year-round strategic counsel, or a single project resource, Affect leverages its creative talent, unique experience and forward thinking insights to achieve the precise results that its clients seek. For more information, web: www.affect.com; blog: www.techaffect.com; Twitter: @teamaffect.

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