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January 2011

Social Media Week 2011: NYC vs. London

Social Media Week

How are you celebrating Social Media Week this year? Delivered primarily through a network of internationally hosted conferences and online through social and mobile media, Social Media Week brings hundreds of thousands of people together every year through learning experiences that aim to advance our understanding of social media's role in society. Throughout this year's Social Media Week, Affect Strategies, along with our partner, Johnson King, a European technology PR agency, will be recapping the exciting events happening in both NYC and London through the Tech Affect blog and the Johnson King's blog.

Get involved in Social Media Week in your city

Are You Ready for Mobile in 2011

Kony Solutions

How is your company approaching mobile in 2011? Affect recently worked with production partner Landline TV to create a series of humorous videos for our client Kony Solutions that helps executives understand the urgency behind developing mobile solutions for their businesses in the New Year. Each of these videos taps into a different industry that is being affected by the popularity of mobile devices.

Watch the videos

Omni Hotels & Resorts Selects Affect Strategies for B2B Social Media Services

Omni Hotels & Resorts

Affect is working with Omni Hotels & Resorts to develop and execute a social media strategy that will engage meeting and event planners to drive group sales and events for the luxury hotel brand. Affect currently manages Omni identities on social media platforms within the meetings and events marketplace, including Facebook and Twitter as part of an integrated marketing effort managed by AvreaFoster, Omni's advertising agency of record.

Read the full announcement

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Check out the Tech Affect blog

written by team members of Affect Strategies.


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Dusting the Cobwebs off Your Trade Show PR Strategy

Did you attend CES this year? A few members from Affect offer key takeaways and lessons learned.

Read the full post

Upcoming Speaking Engagements

Strategic Internal Communications Conference
March 14-17, Chicago
Speaker: Sandra Fathi
Topic: Integrating internal communications with effective social media strategies

Web 2.0 Expo 2011
March 28-31, San Francisco
Speaker: Sandra Fathi
Topic: Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results

2011 PRSA Counselors Academy Conference
May 13-15, Las Vegas
Speaker: Sandra Fathi
Topic: Turning Engagements Into Leads: The Case for B2B Social Media

2011 PRSA Travel & Tourism Conference
June 5-8, San Antonio
Speaker: Sandra Fathi
Topic: Research and Measurement: The Bookends of a Successful PR Campaign

Affect Strategies is Hiring!

Want to become a member of the Affect team? Affect Strategies is currently hiring at all levels. Please send resumes to

AFFECT STRATEGIES, INC. | 60 West 38th Street, 4th Floor, New York, NY, 10018
TEL 212.398.9680 FAX 212.504.8211 |