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Newsletter #23 May 2012

SOCMED: SOCIAL MEDIA FOR BUSINESS   

Affect’s President and Founder, Sandra Fathi, recently authored a chapter in a book focusing on social media for businesses. The chapter, titled "Creating Brand Awareness Through Sweepstakes and Contests" included advice on using online contests to create brand awareness. Read the chapter for free here, and be sure to check out the full e-book here 

EXPANSION OF THE MANAGEMENT TEAM

We are happy to announce the promotion of Katie Creaser from Account Director to Vice President, as well as the addition of Vice President, Melissa Baratta, and Account Director, Breanne Thomlison, to our team. Combined, the three have more than 26 years of experience in public relations and social media! Learn more about the promotion and new hires in our news release.

BLOGGERS AND BRAND AWARENESS: CARON TREATMENT CENTERS

When one of our clients, Caron Treatment Centers, approached us seeking new ways to reach adolescents and teens at risk for or struggling with addiction, we worked with Caron to reach out to some of the most influential people in their lives: parents. Throughout the six-month campaign, we worked with 'mommy bloggers' and other trusted parenting journalists and positioned Caron spokespersons as thought leaders on issues related to mental health and substance abuse among children. To see the full results of the campaign, read more here.

INFOGRAPHICS: WHAT YOU NEED TO KNOW

A few weeks ago, we held a company retreat at the Mohonk Mountain House where each member of the team presented on a topic of their choosing. Ola Lasman, an account executive at Affect, focused on infographics, including how to create a compelling image and story as well as how to get it published. Learn more about infographics and Ola's advice from her slideshow.

NEW YORK INTERN PROJECT WINNER ANNOUNCED

This year's New York Intern Project attracted 110 entrants and garnered 15,953 votes and 161 comments. We are pleased to name Katey Kimpel as the winner! Katey, a University of Akron student, will be spending the summer at Affect and you’ll be able to keep up with her experience on our blog. Learn more about Katey’s journey so far here.


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PR NEWS CONFERENCE

PR News’ Social Media Summit
June 21-22 in NYC

Use code “maven” to get $100 off the Early Bird Rate

Offer Expires May 25

Click to Register

UPCOMING SPEAKING ENGAGEMENTS

Sandra Fathi will speak at America Means Business
"Public Relations for Start-ups: Fueling Growth & Generating New Business"
June 13-15
New York, NY

Katie Creaser will speak at Strategic Internal Communications Conference
"Social Media for Internal Communications"
August 6-9
New York, NY

2012 HERMES AWARD WINNERS

Platinum Winner – Publicity Campaign
Sophos’ Naked Security Blog with Affect

Gold Winner – Social Media Game or Contest
Affect's New York Intern Project


 
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TEL 212.398.9680 FAX 212.504.8211 | info@affect.com