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Newsletter #24 July 2012

TECH REPORTERS EVERY STARTUP SHOULD KNOW 


While a lot of factors play into what makes a startup successful, one important factor is getting press coverage about the company and its products. Recently, Business Insider compiled a list of the top startup reporters with a short profile on each. From Nick Bilton and Jenna Wortham at The New York Times to Kate Freeman at Mashable, the list includes authors that every tech startup should reach out to. See full article.

CLIENT SPOTLIGHT: e+CANCERCARE


Affect has been chosen to lead the public relations program for e+CancerCarea leading operator of outpatient cancer care centers in the United States. To develop and execute the program, Affect will work with e+CancerCare’s executives and 24 centers to increase awareness about community health initiatives in industry, business and local media. Read the full press release.

PR BASICS FOR STARTUPS 


Sandra Fathi gave a presentation at America Means Business on June 15 on how start-up companies can apply basic public relations tactics to fuel growth and generate new business leads. The presentation spanned goals, objectives and basic strategies, including tips on how to identify relevant media and develop newsworthy stories. View the slides.
 


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UPCOMING SPEAKING ENGAGEMENTS

Katie Creaser will speak at Strategic Internal Communications Conference
"Social Media for Internal Communications"
August 6-9
New York, NY

2012 BIG APPLE AWARD WINNERS

Winner – Marketing, Business-to-Business
Sophos’ Naked Security Blog with Affect

Winner – New Media/Social Media Campaign
Affect's New York Intern Project

PRNEWSER CAREER DEVELOPMENT SERIES

Read Sandra Fathi's tips for interns looking to secure a full-time position here.


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