In This Issue:
Datafication of PR, Effective Measurement Strategies and Industry Insights
Public relations and social media for technology, healthcare and professional services companies Newsletter #33 | February 2014
Happy 2014
Q1 is almost over. How are those new marketing, public relations and social media initiatives coming? Let us know if we can help.

A Guide to Using Data to Drive Media Coverage
  FREE Affect Data driven Headlines White Paper

Big data has gone mainstream and 'datafication' has taken over. The most important question for PR practitioners remains the same: How can we use the power of data to generate media results?

Affect shares its secrets to creating, capturing and capitalizing on data to power its media relations efforts. Download the complementary whitepaper here.

Six Ways to Measure PR

What truly matters to executives is the C-suite is revenue generation - not how many press releases or how many tweets were generated this quarter. Understanding how to demonstrate the value of PR to the executive team is the key to garnering its support and budget. Sandra Fathi shares pointers to illustrate the value of your work and perhaps, even get you promoted. See full article here.

Must Read Reports for the PR & Social Media Strategist
Take a look at these three informative reports to help boost your company's PR and social media efforts:

Vocus' 2014 State of the Media Report
This report is a guide inside the minds of journalists: what journalists really want, how they gather news and what influences their stories

D S Simon 2014 Web Influencers Survey
This survey tracks how publishers and reporters consume and use multimedia from corporate videos and b-roll to using social media to generate story ideas

2014 Edelman Trust Barometer
This global study examines factors that influence trust across a broad spectrum of industries for business and government entities


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Sandra Fathi to present on the Advanced Social Media Track
April 2-4, 2014
Lake Buena Vista, Florida


Sandra Fathi to open the conference with "The Wake-Up Call: The State of Measurement"
April 8, 2014
Washington, D.C.

Tech Affect
Making B2B IT Decisions in the Social Age
Steven Melfi


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