In This Issue: Most Effective B2B Lead Generation Tactics, Affect News, Demonstrating PR & Social Media ROI Affect
Public relations and social media for technology, healthcare and professional services companies Newsletter #30 | September 2013
B2B Lead Generation Marketing Trends Report:
2013 Survey Results

B2B Lead Generation Marketing Tool

Did you know that company websites are the #1 most effective lead generation tool? Email marketing is the #2 most effective method according to more than 800 B2B marketers surveyed. In this 2013 Lead Generation Survey, you'll find insights on top trade show tactics, metrics most commonly used to measure ROI and social media tactics considered to be most effective. Download the full report here.

Affect - A Sneak Peek
Affect - A Sneak peek

Our employees are our greatest asset and we are committed to their continued growth, success and happiness. We constantly try to innovate through open communications, knowledge sharing and the pursuit of new ideas. Want to know why you should be working at Affect? Check out this video to learn more about our benefits, Fast Track program and more.

Affect Included for a Second Time in the Inc. 5000
List of America’s Fastest-Growing Private Companies

Inc. 5000 List of America's Fastest Growing Private Companies

Affect is happy to announce that for the second time, it is named among Inc's list of America's 5000 fastest-growing private companies, a  testament to the achievements of Affect’s employees. The complete results of the Inc. 500|5000 ranking, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found here.

Sandra Fathi at Ragan's PR Measurement Summit
and Melissa Baratta at the IABC 2013 Heritage Region Conference on PR & Social Media ROI

Ragan's PR Measurement Summit

This October, join Affect executives Sandra Fathi and Melissa Baratta at two industry events, where they'll both cover the item that always is top of mind for clients: demonstrating ROI. At Ragan's PR Measurement Summit, Sandra presents on "How to Develop an Effective PR Measurement Strategy," in Chicago, October 4. At the IABC 2013 Heritage Region Conference, October 14 in Indianapolis, Melissa Baratta will discuss "Demonstrating ROI: How Public Relations & Social Media Drive Business Metrics."


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New York Times Outage Reinforces Need for a Social Presence in a Crisis
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Technology Roundtable: Innovative thinking

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