In This Issue:
B2B Embraces Content Marketing,
The Executive Apology

Public relations and social media for technology, healthcare and professional services companies Newsletter #31 | November 2013
B2B Organizations are More Savvy with Content Marketing

Via Mashable, stats from LinkedIn tell us that B2B marketers are leveraging content marketing strategies and social media more than ever. 93% of B2B organizations now use content marketing in some capacity, and 58% plan to increase their budget for content marketing during the next year. Additionally, 87% of B2B content marketers now use social media. See the infographic that outlines the findings here.

PR Insider: The Executive Apology, Avoid Making It Worse Once You've Already Screwed Up
PR News

"All corporate executives have one thing in common: At some point, they or their company will screw up." In PR News' PR Insider, Sandra Fathi shares insight on how even the most seasoned executive can avoid making an issue worse after something has gone wrong. Read the full article here.


Affect - Client Benefits

Affect - Client Benefits

Over the years, we've worked with so many clients. What do they have in common? They want tangible results for their public relations and marketing dollars. They choose Affect because we help them grow their business. It's simple. We do a great job and they reap the benefits. For an overview of what it's like to work with Affect, watch this video.

Sandra Fathi at National Communication Association's 99th Annual Convention, Ragan's Content Summit for PR, Social Media and Marketing Professionals and PR News' Media Relations Next Practices Conference

In November and December, join Sandra Fathi at several industry events, where she will present on everything from content creation to demonstrating PR ROI to the role of social media in Hurricane Sandy. For a full list of upcoming speaking events, visit Affect's Tech Affect blog.


tech Affect

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Disaster Durability
Lessons from executives one year after Hurricane Sandy


How to Develop An Effective
PR Measurement Strategy

PowerPoint slides by
Sandra Fathi


Tech Affect

Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM
Sandra Fathi


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