In This Issue:
Seasons Greetings from Affect,
14 Ways to Use Twitter to Market Your Business
Affect
Public relations and social media for technology, healthcare and professional services companies Newsletter #32 | December 2013
 
Season's Greetings
Thank you for helping to make 2013 a wonderful year at Affect.
We wish you and yours a safe and happy holiday!


 
 
How to Develop a Content Strategy
to Drive PR, Social Media and Marketing Results
 
  FREE Affect Content Marketing White Paper

Despite content marketing's ubiquity, a recent Forrester report found that while 85% of marketers now publish branded content, only 36% think that they are actually doing it effectively. A new white paper from Affect outlines how content marketing builds brand awareness, loyalty and trust by asking not only what an audience’s needs are as consumers, but more importantly, what they value as individuals. Download the white paper here!

 
 
CIO: 14 Ways to Use Twitter to Market Your Business
 
 
CIO

In CIO, social media experts and business pros share top tips on how to effectively leverage Twitter. Sandra Fathi's tip? Tweet regularly. "Regular tweeting is a sign of an active, healthy profile. If you only tweet once a week, or once a month, you aren't keeping up with the Joneses. I recommend daily postings and engagement so that you are consistently top of mind. Just be sure you are tweeting relevant, useful information and content your followers will read, click on, retweet and/or favorite.” For more tips, see the full article.

 
 
Hashtag Gone Wild:
How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM
 
 
JP Morgan

After JPMorgan Chase (@jpmorgan) had to shut down a Twitter chat using the ill-fated hashtag #AskJPM, in this blog post we discuss how this could have been prevented, anticipated, or handled better by a firm finding itself in this situation. The post also appeared on CommPRO.biz. For a look back at the social snafu, read the article here.

 
 

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RAGAN'S CONTENT
MARKETING SUMMIT

"Sticky Content": How to ensure that your tweets are not obsolete immediately after you post - Ensure that your content has the maximum ROI and staying power.
PowerPoint slides by
Sandra Fathi

 
 
Tech Affect
Successful On-site PR Support
Lulu Li

 


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