In This Issue:
Content Marketing and Crisis Management
in the Age of Social Media
Public relations and social media for technology, healthcare and professional services companies Newsletter #34 | April 2014
Spring Into April
In this issue, Affect shares resources for content marketing and crisis management. A special thanks to our colleagues, clients and friends that helped Affect give a lasting birthday gift to homeless children at the Jennie A. Clarke Residence. See photos here.

Complicated Problem? Solve It With A Simple Video
  Panoramic Power Video

Panoramic Power provides device-level energy management solutions and needed to explain its value proposition to facilities managers in this nascent market. Affect translated a long technical conversation into a succinct and engaging three-minute video that demonstrates the cloud-base solution and clearly communicates the ROI of Panoramic's approach. Watch now.

Crisis Management in the Social Media Age
(Complementary Whitepaper)
Crisis Management in the Social Media Age (Complementary Whitepaper)

Social media has knocked down traditional barriers, allowing brands to interact directly and more personally with customers. The downside of social media can mean greater susceptibility for brands to potential crises and damaging situations. This whitepaper explores best practices on reducing the risks of a social media crisis and utilizing social media effectively to mitigate damage when one arises. Download whitepaper.

Critical Mention - Content Marketing with Sandra Fathi
Critical Mention - Content Marketing with Sandra Fathi video

In an interview with Critical Mention, Sandra Fathi talks about the fundamentals of content marketing and urges PR pros to carefully balance their messaging goals against the topics that key audiences find the most interesting. View full video here.


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