In This Issue:
Building and Executing an Effective
Social Media Strategy
Affect
Public relations and social media for technology, healthcare and professional services companies Newsletter #35 | July 2014

Summertime Happenings
In this issue, Affect shares four key elements that are essential for developing an effective approach to social media. Axon Health Associates selects Affect to rebrand its New York City-based Healthcare Network.


Building and Executing an Effective Social Media Strategy
WOMMA

By now, there can be little doubt that marketers recognize the opportunity social media presents. And yet, while 86% of marketers indicate that social media is important for their business, 83% feel that creating a social strategy is still a major concern. Carol Lee, Account Supervisor at Affect, shares four key elements that are essential for developing an effective approach to social media in a piece featured in All Things WOMM. To read the byline, click here.




Affect Rebrands Healthcare Network: Axon Health Associates

Axon Health Associates


Affect was selected by Axon Health Associates to rebrand and rename the New York City-based healthcare providers formerly known as 42nd Street Physical Medicine and Rehabilitation, William Street Sports and Spine and Wall Street Physical Medicine and Rehabilitation. Affect developed a new name, unified branding, website and marketing collateral, positioning Axon Health Associates for future growth. To view the new website, click here.




Breaking Through the Noise:
Using Event Insights to Generate Coverage

Tech Affect


One of the questions we frequently get from clients is: How can we get press around industry events? The answer often depends on a variety of factors, including event type, people, spend and news. This blog post presents ways to get creative and set the stage for media coverage well after the event has ended. To view the piece, click here.


tech Affect
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Affect Wins Award for Client IDT911: Marketing Consumer Services





Affect Wins 3 Awards for Clients: Caron Treatment Centers, Panoramic Power and Con Edison




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