In This Issue:
The Season for Social
Public relations and social media for technology, healthcare and professional services companies Newsletter #36 | October 2014

The Season of Events
In this newsletter, Affect shares best practices for to social media measurement, content, crisis management and more.

The Price of Business
Bloomberg Radio

Bloomberg Radio Show Host Kevin Price asks Sandra Fathi, President of Affect, "How Effective is Social Media in Growing Your Business?" According to Fathi, "A key benefit of social media is that people are self identifying and aggregating into interest groups. Companies can utilize this to find an exact target market and join conversations." Listen in.

5 Tips for Writing Great Social Media Content

Tech Affect

Social media is a vital aspect of any PR campaign and the key to success is producing an actionable message that resonates with target audiences. While you must consider the many factors relevant to social content writing (tone, topics, audience, multi-media components, etc.) in order to succeed, above all, be sure that your company's message and voice is clear. This piece by Affect's Megan Hartwick highlights five tips to get you started on crafting great social media content for your organization. Read more.

PR Insider: 7 Ways to Turn Event Insights into Media Coverage

PR News

For many companies, events are an important component of an overall marketing strategy, allowing you to rub elbows with customers, business prospects, partners, potential employees, investors and ideally, the media. The challenge with events from a PR perspective is that the bigger a conference is, the more difficult it can be to break through the noise and secure coverage. Affect's Brittany Bevacqua shares her tips to get media coverage at a conference or trade show. Learn more.

PRSA Tri-State District Presents - PRx:
The Future of Public Relations & Media

Communications Week

PRx is an anchor event for the inaugural Communications Week, a weeklong series of events and social gatherings for the PR, communications and media community in NYC. PRx features inspirational insights from senior executives on the front lines of the public relations and media landscapes. Affect is sponsoring the conference which covers a variety of critical topics from leadership and diversity to tools and technology and the future of journalism. Information & Registration.


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Custome Engagement World

Customer Engagement World

Sandra Fathi Presents: "Content Marketing Strategy: How to Implement Successful Marketing Initiatives to Engage and Retain Customers"

November 5-6, 2014 - New York City

PR Daily
The New Public Relations: How Content Marketing and Brand Journalism have become the Next Great Practice in PR

Sandra Fathi Presents: "Social Media and PR content: How to Monitor, Measure and Demonstrate Results"

November 5-6, 2014 - New York City

Breakthrough Strategies for Corporate Communicators Conference

Sandra Fathi Presents: "How to Create an Effective Crisis Communications Plan Before Disaster Strikes"

November 12-14, 2014 - Dallas, TX

SMX Social Media Marketing 2014

Sandra Fathi Presents: "Recovering From A Social Media Mistake"

November 19-20, 2014 - Las Vegas, NV


PR News
Social Media Conference
October 9, 2014 - New York City

PR News
Crisis Management Bootcamp
September 15, 2014 - New York City

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