In This Issue:
The Gift of Success for the Holidays
Public relations and social media for technology, healthcare and professional services companies Newsletter #37 | December 2014

90 Seconds to PR Success

90 Seconds to PR Success Affect recently launched a brand new training video series called "90 Seconds to PR Success"- a way to learn new techniques and brush up on your communications strategies in under a minute and a half. New videos will be posted to Affect's Tech Affect blog each week to help viewers gain valuable insights that can help elevate their communications initiatives. Watch here.

Maintaining Brand Reputation
In the Midst of a Data Security Breach

Tech Affect 2014 has been riddled with highly publicized data security breaches of all shapes and sizes. In light of these incidents, Affect shares four recommendations to help companies protect their brand reputation in the event of a security breach. Learn more.

PR News' Top Women in PR Awards

PR News Affect is excited to announce that Sandra Fathi has been named to PR News' Top Women in PR Awards list. On January 28th, Sandra will attend the awards luncheon to celebrate all of the honorees who have made bold advances in managing crises, developing brand messages, protecting and building brand reputations and creating content for digital platforms. Find the full honoree list and information about the luncheon here.

Affective Giving -
One Book @ a Time and New York Cares Coat Drive

New York Cares This holiday season, the Affect team is participating in the One Book @ a Time program. Each month for a year, members of the Affect team will send a book, accompanied by a letter, to help build a relationship with a child in need. In addition, Affect is once again hosting an annual coat drive. The collected coats will be donated to the New York Cares Coat Drive to help over 100,000 New Yorkers in need of a winter coat. Affect will also be donating to seven charities that are near and dear to the hearts of our team members this holiday season.


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Custome Engagement World
5 Tips for Giving a Great Interview
Piece by Melissa Baratta
October 20, 2014


PR Daily
WOMMA Webinar
Sandra Fathi Presents "Before Disaster Strikes: Creating an Effective Social Media Crisis Communications Plan"
December 10, 2014, 2-3PM ET

Ragan Twitter Chat
Sandra Fathi to participate in a Twitter chat around crisis communication
January 20, 2PM CT

Ragan's Social Media
for Communicators Conference

Sandra Fathi to present around
crisis communication
February 18-19

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