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Newsletter #17 November 2010

Interview Savvy: How Spokespeople Can Avoid Media Blunders


Spokesperson interviews are a perfect opportunity for brand promotion, but we've all seen that dreadful interview that gets a company spokesperson into hot water. Check out these tips from Affect employee Kaylen McNamara on how to prep your interviewee to avoid a media faux pas.

Read the full article here

5 Proven Strategies for B2B Social Media Marketing


According to Mashable, digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services - one area that's getting a lot of buzz with B2B marketers is social media.

Check out the full Mashable article featuring Affect's work with client Regus

Affect Partners with Strutta for Online Contests


Last week we announced a new partnership with Strutta, an interactive contest platform company offering a one-of-a-kind, intuitive contest builder that enables businesses to manage highly successful online contests. Strutta works with several major brands to develop and launch successful online contests, and we are looking forward to launching many successful marketing programs using the Strutta platform.

Read more about this announcement on the Tech Affect Blog

WOMMA Wine Wednesday Event : "Driving B2B Sales Through Social Media"


On Wednesday, October 27, we hosted our first WOMMA Wine Wednesday event at the Affect offices. Attendees enjoyed a spread of cheese, wine and an insightful presentation by Sandra Fathi and Leslie Campisi on the hot topic "Driving B2B Sales Through Social Media." If you were unable to attend, be sure to check out the video recap on the Tech Affect blog and don't forget to download our Social Media Succuess Series takeaway guide from the event.

Read the full event wrap-up on the Tech Affect Blog

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Check out the Tech Affect blog

written by team members of Affect Strategies.


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Marketers Mine Facebook, Twitter Posts to Duck Brand Snafus

Sandra Fathi chimes in on why it isn't always a good idea for your company to listen to the "loudest" bloggers on the Internet.

Read the Bloomberg article

Bulldog Reporter Webinar

Interested in learning how to garner media coverage through social media? Sandra Fathi will be conducting a Bulldog webinar titled: "Using Social Media to Pitch the Press: PR Case Studies" on November 17. To receive a 25% discount on the webinar, please visit and enter code: pitchpress.

Affect Strategies is Hiring!

Want to become a member of the Affect team? Affect Strategies is currently hiring at all levels. Please send resumes to

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TEL 212.398.9680 FAX 212.504.8211 |