NEWSROOM - Affect

IN THE NEWS

The following is a partial list of articles written by and about Affect.

Debunking the Billy Graham Myth (feat. Sandra Fathi)
PR Council – May 02, 2018 More
Industry News In Brief (March 5, 2018)
The Holmes Report – Mar 05, 2018 More
Affect Launches Dedicated Blockchain and Cryptocurrency Communications Practice
Bulldog Reporter – Mar 02, 2018 More
Affect Launches Dedicated Blockchain and Cryptocurrency Communications Practice
CommPRO.biz – Mar 01, 2018 More
News of PR Firms
O'Dwyer's – Feb 28, 2018 More
News of PR Firms
O'Dwyer's – Feb 28, 2018 More
The Doc is Texting: 4 Healthcare Marketing Priorities in 2018
COMMPRO – Jan 08, 2018 More
Report: Healthcare Marketers to Focus on Emerging Tech, Audience Segmenting and Impactful Storytelling in 2018
COMMPRO – Jan 06, 2018 More
Prescriptions for Healthcare Marketing in 2018
DMN – Dec 18, 2017 More
New York’s Top Specialty PR Firms, From Travel to Tech and Beyond
Observer – Dec 13, 2017 More
PR Council Names Rising Stars to PRC Next Board
PRWeek – Dec 06, 2017 More
3 Tips to Generate Media Coverage For Your Next Product Launch
TechDay – Dec 01, 2017 More
Study: Embracing Technology Top Priority For Healthcare Marketers
The Holmes Report – Nov 23, 2017 More
Maintaining Credibility Amid Fake
National Investor Relations Institute – Nov 02, 2017 More
How to Gain Coverage for a Tech Product Launch
PRNews – Oct 26, 2017 More
‘Truth’ Explored at Communications Week
O'Dwyer's – Oct 25, 2017 More
Why You Should Be Talking About Tech in Your Health Care Marketing
American Marketing Association – Oct 24, 2017 More
#COMMSWEEKNY 2017 DAY 5 – FAKE NEWS, EMERGING TECH AND REPUTATION AS CURRENCY
Comms Week – Oct 20, 2017 More
5 ways to make a splash in broadcast interviews
Ragan's PR Daily – Oct 12, 2017 More
Is Your Top Exec Teachable—or Is He Like Harvey Weinstein?
PRNews – Oct 06, 2017 More
4 ways to seize control of any interview
Ragan's PR Daily – Oct 03, 2017 More
Corporate narratives at work: Healthcare orgs need stronger tech storylines
Bulldog Reporter – Sep 26, 2017 More
The 5 C’s of mastering media interviews
Ragan's PR Daily – Sep 22, 2017 More
Marketing the iPhone X? Piece of Cake. Apple’s Bigger Challenge is the iPhone8
PRWeek – Sep 15, 2017 More
The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off
MarTechExec – Sep 14, 2017 More
5 Key Phrases Your Resume Is Probably Missing
Business Insider – Aug 11, 2017 More
Telling Effective Stories About Healthcare Tech
DMN – Aug 07, 2017 More
PR Newbies—Stand Out in a Crowded Field, Says Muriel Fox
O'Dwyer's – Mar 13, 2017 More
The Big Question: Artificial Intelligence and the PR Industry
Spin Sucks – Mar 10, 2017 More
How PR Can Fight #FakeNews and Why It Should
PRNews – Mar 06, 2017 More
How to prove the return on investment in your campaign
Ragan's PR Daily – Mar 06, 2017 More
Affect Analyzes the Top Five B2B Public Relations and Social Media Predictions for 2017
Bulldog Reporter – Jan 03, 2017 More
5 ways brand managers can avoid a social media crisis
Ragan's Healthcare Communications News – Dec 30, 2016 More
Internal & External Ramifications of Leaked Board Strategies
Uncategorized – Nov 30, 2016 More
Since Earned Media Is “Harder” to Obtain, Branded Content Is Needed
O'Dwyer's – Oct 24, 2016 More
#COMMSWEEK16 PANEL RECAP: LEVERAGING VIDEO FOR IMMERSIVE STORYTELLING
Communications Week – Oct 21, 2016 More
5 Ways to Get Media Coverage for HR Tech Clients
Ragan's PR Daily – Sep 20, 2016 More
Pitching Tips for Tech Execs
Uncategorized – Sep 15, 2016 More
Pitching Media: New Journalist Survey Offers Tips for Standing Out in the Crowded HR Tech Market
Uncategorized – Sep 14, 2016 More
4 Tactics to Help You Reach Your Data Visualization Goals
PRNews – Aug 09, 2016 More
3 Ways to Make Your News Click-Worthy
CommPRO.biz – Jun 27, 2016 More
How Can We Address Income Inequity And Gender Disparity At Leadership Levels In PR?
The Huffington Post – Jun 22, 2016 More
6 Tips for Giving a Great Media Interview
Uncategorized – Jun 21, 2016 More
Creating A Joyful Planet: How Sandra Fathi is Helping
Uncategorized – Jun 06, 2016 More
Facebook’s Conservative Scrap: ‘Biased’ Algorithms or Not, Brands Must Pay the Piper
PRNews – May 30, 2016 More
Behavior Design Appoints Affect AOR
O'Dwyer's – May 24, 2016 More
Affect Announces Boston Outpost
O'Dwyer's – May 04, 2016 More
10 tips to help your business avoid a social media disaster
TechRadar – Apr 18, 2016 More
Trump takes quiet steps to fix his problems with women
Washington Times – Apr 14, 2016 More
Marketing Has Lost Its Soul: A Call to Action, A Demand for Quality
HuffingtonPost – Mar 24, 2016 More
What Every Woman Needs on the Journey from Intern to C-Suite: A #GirlSquad
CommPRO.biz – Mar 07, 2016 More
Crisis Perspectives: It’s Too Late for Crisis Communications in Flint, Michigan
Bulldog Reporter – Mar 01, 2016 More
Spin vs. Safety: Crisis Communications Is Irrelevant in Flint, MI
HuffingtonPost – Feb 17, 2016 More
Managing a Hack: A Communicator’s Guide to Cyberattack Response
Communications World Magazine – Feb 03, 2016 More
How Content Marketing Can Help Build Your Brand: Tips from Sandra Fathi
MarketWired – Dec 17, 2015 More
Announcing the 2015 Bulldog Stars of PR Awards Winners
Bulldog Reporter – Dec 09, 2015 More
A Communicator’s Guide to Responding to a Data Breach
CommPRO.biz – Dec 02, 2015 More
Measurement: Know Your Goals AND Objectives
PRNews – Nov 03, 2015 More
Talent Wars: How Silicon Valley and the Start-up Allure Is Draining Talent from PR Agencies
The Huffington Post – Oct 28, 2015 More
4 Tips to Get the Most Out of PR Measurement
PRNews – Oct 20, 2015 More
PR Council Names 2016 Board of Directors
PRWeek – Oct 08, 2015 More
8 Ways to Boost Media Coverage
Ragan's PR Daily – Oct 06, 2015 More
Spin the Agencies of Record
PRNewser – Jul 09, 2015 More
CorporateRewards Selects Affect as Agency of Record
Bulldog Reporter – Jul 08, 2015 More
3 Tips for Tapping Into the Power of Blogs
Ragan's PR Daily – Jul 06, 2015 More
WHAT YOU NEED TO KNOW ABOUT THE FTC’S NEW SOCIAL MEDIA ETHICS Q&A
PRNewser – Jun 22, 2015 More
CRAFT A PR HIT WITH THESE DIGITAL TOOLS
Ragan's PR Daily – Jun 15, 2015 More
4 STEPS TO RUNNING A GREAT SOCIAL MEDIA COMPETITION
Ragan's PR Daily – Jun 10, 2015 More
4 TIPS FOR WRITING COMPELLING PRESS RELEASES
Ragan's PR Daily – May 14, 2015 More
HEALTHCARE COMMUNICATORS: HOW TO BEST REACH WOMEN INFLUENCERS
CommPRO.biz – May 14, 2015 More
#INNOVATENOW WITH SANDRA FATHI: THE MERITS OF ‘CONTROLLED’ FAILURE
Cision – May 08, 2015 More
4 STEPS TO QUELL AN ONLINE CRISIS
Ragan's PR Daily – May 07, 2015 More
4 TIPS FOR HEALTHCARE COMMS TO ENGAGE WITH WOMEN
PRNewser – Apr 27, 2015 More
INITIATIVE HELPS PROVIDE INSIGHT, ADVICE TO HELP WOMEN FLOURISH IN BUSINESS
Business Solutions Magazine – Apr 17, 2015 More
HOW GIVING AWAY MONEY CAN LEAD TO MORE PROFITS
Business 2 Community – Mar 18, 2015 More
5 REASONS YOU SHOULD CONDUCT A CLIENT SURVEY
PRNews – Mar 09, 2015 More
HOW MARKETERS CAN LEARN TO HARNESS THE POWER OF REDDIT
WOMMA – Mar 09, 2015 More
GIVING IT AWAY: WHY FOSTERING CHARITY IN A FOR-PROFIT COMPANY IS GOOD FOR BUSINESS
Bulldog Reporter – Feb 27, 2015 More
SEEDEPTH MASTERS IN MARKETING INTERVIEW: SANDRA FATHI, AFFECT
SeeDepth – Feb 26, 2015 More
Winning the Big Game: How B2B Brands Can Capitalize on the Super Bowl
Business 2 Community – Jan 30, 2015 More
B2B Brands and the Super Bowl: How B2B Marketers Can Capitalize on Consumer Events
MarketingProfs – Jan 30, 2015 More
How B2B Brands Can Play & Win the Super Bowl
CommPRO.biz – Jan 29, 2015 More
PR Insider: Empowering Your Client in Three Simple Steps
PRNews – Jan 08, 2015 More
12 PR and Marketing Pros to Follow on Twitter
Ragan's PR Daily – Jan 07, 2015 More
Visual, Mobile Issues Confront Communicators in 2015
PRNews – Jan 05, 2015 More
4 TIPS TO SAFEGUARD REPUTATION AND REASSURE CUSTOMERS AFTER A SECURITY BREACH
PRSA's PR Tactics – Dec 19, 2014 More
MARKETING GONE WRONG: IS YOUR SOCIAL MEDIA PLAN LEGAL?
Forbes – Dec 18, 2014 More
THE BEBE HACK: GUARDING AGAINST CYBERBREACH DURING THE HOLIDAY SHOPPING SEASON
The National Law Review – Dec 14, 2014 More
THE BEBE HACK: GUARDING AGAINST CYBERBREACH DURING THE HOLIDAY SHOPPING SEASON
Risk Management: Monitor – Dec 09, 2014 More
HOW TO SAFEGUARD BRAND REPUTATION, REASSURE CUSTOMERS AFTER A SECURITY BREACH
Canadian Underwriter – Dec 08, 2014 More
5 EXPERTS ON DEFENDING A BRAND’S REPUTATION AFTER A DATA BREACH
PRNewser – Dec 04, 2014 More
AFFECT LAUNCHES ‘HOW TO’ SERIES TO SHARE BEST PRACTICES AND DISPEL PR MYTHS
PRNewser – Nov 24, 2014 More
CRISIS MANAGEMENT 101: TAKING RESPONSIBILITY FOR YOUR MISTAKES
The Huffington Post – Nov 13, 2014 More
5 MEASUREMENT METHODOLOGIES TO ANALYZE A PR STRATEGY
PRNews – Oct 27, 2014 More
THE NEW NEWS: HOW SUBJECTIVITY AND CONTRIBUTED CONTENT ARE CHANGING THE MEDIA
The Huffington Post – Oct 21, 2014 More
5 TIPS FOR GIVING A GREAT INTERVIEW
PRNews – Oct 19, 2014 More
FIVE ESSENTIALS FOR CONTENT MARKETING SUCCESS
All Things WOMM – Sep 21, 2014 More
SPIN THE AGENCIES OF RECORD
PRNewser – Sep 17, 2014 More
7 WAYS TO TURN EVENT INSIGHTS INTO MEDIA COVERAGE
PRNews – Sep 10, 2014 More
10 KEYS TO AN EFFECTIVE CONTENT MARKETING STRATEGY TO ENGAGE & RETAIN CUSTOMERS
Customer Engagement World – Sep 03, 2014 More
10 Ways Twitter Can Help (or Hurt) Your Business
U.S. News & World Report – Sep 02, 2014 More
THE ICE BUCKET CHALLENGE: PR TAKEAWAYS FROM A SENSATION
PRNews – Aug 24, 2014 More
SANDRA FATHI- HOW EFFECTIVE IS SOCIAL MEDIA IN GROWING A BUSINESS?
The Price of Business – Jul 14, 2014 More
WORLD CUP SOCIAL MEDIA: FIVE STEPS TO A WINNING BRAND STRATEGY
CommPRO.biz – Jun 26, 2014 More
BUILDING AND EXECUTING AN EFFECTIVE SOCIAL MEDIA STRATEGY
All Things WOMM – Jun 26, 2014 More
5 CRITICAL FACTORS IN CHOOSING A PR AGENCY
PRNews – Jun 22, 2014 More
ALL EYES ON CUPERTINO AS APPLE ADVANCES COMMS LEADER SEARCH
PRWeek – Jun 12, 2014 More
5 SIMPLE WAYS TO DRIVE TRAFFIC TO YOUR COMPANY’S YOUTUBE VIDEOS
PRNews – Jun 10, 2014 More
WHAT TO DO WHEN 20 PERCENT OF YOUR STAFF IS PREGNANT
Inc. – May 15, 2014 More
5 TIPS FOR LEVERAGING DATA IN PR AND MARKETING CAMPAIGNS
All Things WOMM – Apr 23, 2014 More
FIVE CRISIS COMMUNICATIONS LESSONS FROM THE US AIRWAYS TWITTER GAFFE
CommPRO.biz – Apr 15, 2014 More
AGENCY SPOTLIGHT: AFFECT
The Holmes Report – Apr 13, 2014 More
No Measurement Consistency by PR Pros
PRNews – Apr 06, 2014 More
6 TIPS FOR GETTING MORE SUPPORT FOR YOUR PR BUDGET
PRNews – Mar 20, 2014 More
PR INSIDER: BUILDING A SUCCESSFUL RISK CULTURE
PRNews – Mar 12, 2014 More
9 TIPS TO HELP YOU PREPARE FOR THAT BIG CAREER MOMENT
YouTern – Mar 12, 2014 More
HOW TO HANDLE MULTIPLE EMPLOYEES HAVING BABIES ALL AT ONCE
Entrepreneur – Mar 10, 2014 More
FINDING A ‘HAPPY MEDIUM’ IN USER-GENERATED CONTENT
PRNews – Mar 09, 2014 More
BUILDING A SUCCESSFUL RISK CULTURE
PRNews – Feb 27, 2014 More
9 THINGS YOU MUST DO THE NIGHT BEFORE A BIG CAREER MOMENT
The Huffington Post – Feb 24, 2014 More
5 ESSENTIALS TO ADD TO YOUR TO-DO LIST
All Things WOMM – Feb 14, 2014 More
@SOCHI14 SOCIAL MEDIA: TIPS TO MAKE SURE YOUR STRATEGY GETS THE GOLD
CommPRO.biz – Feb 09, 2014 More
SOCIAL MEDIA BEST PRACTICES: 5 TIPS FOR SOCHI 2014
Social Times – Feb 07, 2014 More
AFFECT’S SANDRA FATHI OFFERS TIPS TO MAKE SURE YOUR SOCHI SOCIAL MEDIA STRATEGY GETS THE GOLD
Bulldog Reporter – Feb 07, 2014 More
6 WAYS TO MEASURE PR—AND GET THAT BUDGET BOOST
Ragan.com – Jan 31, 2014 More
FIVE THINGS JETBLUE COULD HAVE DONE BETTER
PRWeek – Jan 14, 2014 More
BEYONCE’S NEW ALBUM MAY POINT TO DIFFERENT TUNE FOR PR PROFESSIONALS
PRNews – Jan 06, 2014 More