NEWSROOM
MAIN MENU
ABOUT
PROCESS
MANAGEMENT
PARTNERS
WORK
SERVICES
PRACTICE
CLIENTS
CASE STUDIES
CULTURE
CHARITY
NEWSROOM
PRESS RELEASES
REPORTS
AWARDS
EVENTS
NEWSLETTERS
CAREERS
OPENINGS
BLOG
CONTACT
NEWSROOM
PRESS RELEASES
REPORTS
AWARDS
EVENTS
NEWSLETTERS
IN THE NEWS
The following is a partial list of articles written by and about Affect.
2014
PR in the United States: What firms targeting brand presence in the US need to know
PRMoment India –
Nov 09, 2020
More
Former Lewis New York Head Jen Dobrzelecki Joins Affect
PRovoke –
Sep 16, 2020
More
Insights from With Global Alliance
EverythingPR –
Jul 20, 2020
More
The With Global Alliance continues to expand, doubling membership since its launch in January 2020
Bulldog Reporter –
Jul 01, 2020
More
Fostering a Safe Workplace for LGBT Employees
O'Dwyer's –
Jun 24, 2020
More
Account News In Brief (June 15, 2020)
The Holmes Report –
Jun 24, 2020
More
Just Briefly
PRNews –
Jun 12, 2020
More
Accounts in Transit: Affect Signs Visual Lease
O'Dwyer's –
Jun 11, 2020
More
Visual Lease Engages Affect to Spearhead Public Relations
citybizlist –
Jun 10, 2020
More
Internal Communication Shows Support for Protest Movement
PRNews –
Jun 09, 2020
More
Accounts in Transit: AKA Asia Replaces Weber Shandwick on Facebook’s Singapore Biz
O'Dwyer's –
Jun 03, 2020
More
How communicators are giving back during COVID-19
Ragan.com –
May 28, 2020
More
Executive Roundtable: Reframing Account Management for Organic Growth
CommPRO.biz –
May 28, 2020
More
What Communicators Need to Know: Media Relations During COVID-19
CommPRO.biz –
Apr 06, 2020
More
Unbound Tech Selects Affect to Lead Public Relations in North America
Bulldog Reporter –
Jan 22, 2020
More
Global tech PR firms launch new network
PRWeek –
Jan 08, 2020
More
Technology Specialist Launches Global Agency Network
The Holmes Report –
Jan 08, 2020
More
Modern Systems Appoints Affect to Lead North American Public Relations Program
Bulldog Reporter –
Dec 20, 2019
More
Accounts: JeffreyGroup Wins Brazil PR Duties for Walt Disney World Resort
O'Dwyer's –
Dec 19, 2019
More
Tips for Newly-Minted Working Parents
PR Council –
Nov 04, 2019
More
12 Things To Double-Check Before Your Marketing Content Goes Out
Forbes –
Nov 04, 2019
More
Building Trust or Not Quite Yet? What Senior Leaders Need To Know About Blockchain
PRNews –
Jul 24, 2019
More
Account News In Brief (May 6, 2019)
The Holmes Report –
May 06, 2019
More
The PR Podcast Week: Sandra Fathi of Affect
PRWeek –
Mar 15, 2019
More
4 Ways to Effectively Engage Customers for B2B PR Efforts
CommPRO.biz –
Jan 16, 2019
More
Debunking the Billy Graham Myth (feat. Sandra Fathi)
PR Council –
May 02, 2018
More
Industry News In Brief (March 5, 2018)
The Holmes Report –
Mar 05, 2018
More
Affect Launches Dedicated Blockchain and Cryptocurrency Communications Practice
Bulldog Reporter –
Mar 02, 2018
More
Affect Launches Dedicated Blockchain and Cryptocurrency Communications Practice
CommPRO.biz –
Mar 01, 2018
More
News of PR Firms
O'Dwyer's –
Feb 28, 2018
More
News of PR Firms
O'Dwyer's –
Feb 28, 2018
More
The Doc is Texting: 4 Healthcare Marketing Priorities in 2018
COMMPRO –
Jan 08, 2018
More
Report: Healthcare Marketers to Focus on Emerging Tech, Audience Segmenting and Impactful Storytelling in 2018
COMMPRO –
Jan 06, 2018
More
Prescriptions for Healthcare Marketing in 2018
DMN –
Dec 18, 2017
More
New York’s Top Specialty PR Firms, From Travel to Tech and Beyond
Observer –
Dec 13, 2017
More
PR Council Names Rising Stars to PRC Next Board
PRWeek –
Dec 06, 2017
More
3 Tips to Generate Media Coverage For Your Next Product Launch
TechDay –
Dec 01, 2017
More
Study: Embracing Technology Top Priority For Healthcare Marketers
The Holmes Report –
Nov 23, 2017
More
Maintaining Credibility Amid Fake
National Investor Relations Institute –
Nov 02, 2017
More
How to Gain Coverage for a Tech Product Launch
PRNews –
Oct 26, 2017
More
‘Truth’ Explored at Communications Week
O'Dwyer's –
Oct 25, 2017
More
Why You Should Be Talking About Tech in Your Health Care Marketing
American Marketing Association –
Oct 24, 2017
More
#COMMSWEEKNY 2017 DAY 5 – FAKE NEWS, EMERGING TECH AND REPUTATION AS CURRENCY
Comms Week –
Oct 20, 2017
More
5 ways to make a splash in broadcast interviews
Ragan's PR Daily –
Oct 12, 2017
More
Is Your Top Exec Teachable—or Is He Like Harvey Weinstein?
PRNews –
Oct 06, 2017
More
4 ways to seize control of any interview
Ragan's PR Daily –
Oct 03, 2017
More
Corporate narratives at work: Healthcare orgs need stronger tech storylines
Bulldog Reporter –
Sep 26, 2017
More
The 5 C’s of mastering media interviews
Ragan's PR Daily –
Sep 22, 2017
More
Marketing the iPhone X? Piece of Cake. Apple’s Bigger Challenge is the iPhone8
PRWeek –
Sep 15, 2017
More
The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off
MarTechExec –
Sep 14, 2017
More
5 Key Phrases Your Resume Is Probably Missing
Business Insider –
Aug 11, 2017
More
Telling Effective Stories About Healthcare Tech
DMN –
Aug 07, 2017
More
PR Newbies—Stand Out in a Crowded Field, Says Muriel Fox
O'Dwyer's –
Mar 13, 2017
More
The Big Question: Artificial Intelligence and the PR Industry
Spin Sucks –
Mar 10, 2017
More
How PR Can Fight #FakeNews and Why It Should
PRNews –
Mar 06, 2017
More
How to prove the return on investment in your campaign
Ragan's PR Daily –
Mar 06, 2017
More
Affect Analyzes the Top Five B2B Public Relations and Social Media Predictions for 2017
Bulldog Reporter –
Jan 03, 2017
More
5 ways brand managers can avoid a social media crisis
Ragan's Healthcare Communications News –
Dec 30, 2016
More
Internal & External Ramifications of Leaked Board Strategies
Uncategorized –
Nov 30, 2016
More
Since Earned Media Is “Harder” to Obtain, Branded Content Is Needed
O'Dwyer's –
Oct 24, 2016
More
#COMMSWEEK16 PANEL RECAP: LEVERAGING VIDEO FOR IMMERSIVE STORYTELLING
Communications Week –
Oct 21, 2016
More
5 Ways to Get Media Coverage for HR Tech Clients
Ragan's PR Daily –
Sep 20, 2016
More
Pitching Tips for Tech Execs
Uncategorized –
Sep 15, 2016
More
Pitching Media: New Journalist Survey Offers Tips for Standing Out in the Crowded HR Tech Market
Uncategorized –
Sep 14, 2016
More
4 Tactics to Help You Reach Your Data Visualization Goals
PRNews –
Aug 09, 2016
More
3 Ways to Make Your News Click-Worthy
CommPRO.biz –
Jun 27, 2016
More
How Can We Address Income Inequity And Gender Disparity At Leadership Levels In PR?
The Huffington Post –
Jun 22, 2016
More
6 Tips for Giving a Great Media Interview
Uncategorized –
Jun 21, 2016
More
Creating A Joyful Planet: How Sandra Fathi is Helping
Uncategorized –
Jun 06, 2016
More
Facebook’s Conservative Scrap: ‘Biased’ Algorithms or Not, Brands Must Pay the Piper
PRNews –
May 30, 2016
More
Behavior Design Appoints Affect AOR
O'Dwyer's –
May 24, 2016
More
Affect Announces Boston Outpost
O'Dwyer's –
May 04, 2016
More
10 tips to help your business avoid a social media disaster
TechRadar –
Apr 18, 2016
More
Trump takes quiet steps to fix his problems with women
Washington Times –
Apr 14, 2016
More
Marketing Has Lost Its Soul: A Call to Action, A Demand for Quality
HuffingtonPost –
Mar 24, 2016
More
What Every Woman Needs on the Journey from Intern to C-Suite: A #GirlSquad
CommPRO.biz –
Mar 07, 2016
More
Crisis Perspectives: It’s Too Late for Crisis Communications in Flint, Michigan
Bulldog Reporter –
Mar 01, 2016
More
Spin vs. Safety: Crisis Communications Is Irrelevant in Flint, MI
HuffingtonPost –
Feb 17, 2016
More
Managing a Hack: A Communicator’s Guide to Cyberattack Response
Communications World Magazine –
Feb 03, 2016
More
How Content Marketing Can Help Build Your Brand: Tips from Sandra Fathi
MarketWired –
Dec 17, 2015
More
Announcing the 2015 Bulldog Stars of PR Awards Winners
Bulldog Reporter –
Dec 09, 2015
More
A Communicator’s Guide to Responding to a Data Breach
CommPRO.biz –
Dec 02, 2015
More
Measurement: Know Your Goals AND Objectives
PRNews –
Nov 03, 2015
More
Talent Wars: How Silicon Valley and the Start-up Allure Is Draining Talent from PR Agencies
The Huffington Post –
Oct 28, 2015
More
4 Tips to Get the Most Out of PR Measurement
PRNews –
Oct 20, 2015
More
PR Council Names 2016 Board of Directors
PRWeek –
Oct 08, 2015
More
8 Ways to Boost Media Coverage
Ragan's PR Daily –
Oct 06, 2015
More
Spin the Agencies of Record
PRNewser –
Jul 09, 2015
More
CorporateRewards Selects Affect as Agency of Record
Bulldog Reporter –
Jul 08, 2015
More
3 Tips for Tapping Into the Power of Blogs
Ragan's PR Daily –
Jul 06, 2015
More
WHAT YOU NEED TO KNOW ABOUT THE FTC’S NEW SOCIAL MEDIA ETHICS Q&A
PRNewser –
Jun 22, 2015
More
CRAFT A PR HIT WITH THESE DIGITAL TOOLS
Ragan's PR Daily –
Jun 15, 2015
More
4 STEPS TO RUNNING A GREAT SOCIAL MEDIA COMPETITION
Ragan's PR Daily –
Jun 10, 2015
More
4 TIPS FOR WRITING COMPELLING PRESS RELEASES
Ragan's PR Daily –
May 14, 2015
More
HEALTHCARE COMMUNICATORS: HOW TO BEST REACH WOMEN INFLUENCERS
CommPRO.biz –
May 14, 2015
More
#INNOVATENOW WITH SANDRA FATHI: THE MERITS OF ‘CONTROLLED’ FAILURE
Cision –
May 08, 2015
More
4 STEPS TO QUELL AN ONLINE CRISIS
Ragan's PR Daily –
May 07, 2015
More
4 TIPS FOR HEALTHCARE COMMS TO ENGAGE WITH WOMEN
PRNewser –
Apr 27, 2015
More
INITIATIVE HELPS PROVIDE INSIGHT, ADVICE TO HELP WOMEN FLOURISH IN BUSINESS
Business Solutions Magazine –
Apr 17, 2015
More
HOW GIVING AWAY MONEY CAN LEAD TO MORE PROFITS
Business 2 Community –
Mar 18, 2015
More
5 REASONS YOU SHOULD CONDUCT A CLIENT SURVEY
PRNews –
Mar 09, 2015
More
HOW MARKETERS CAN LEARN TO HARNESS THE POWER OF REDDIT
WOMMA –
Mar 09, 2015
More
GIVING IT AWAY: WHY FOSTERING CHARITY IN A FOR-PROFIT COMPANY IS GOOD FOR BUSINESS
Bulldog Reporter –
Feb 27, 2015
More
SEEDEPTH MASTERS IN MARKETING INTERVIEW: SANDRA FATHI, AFFECT
SeeDepth –
Feb 26, 2015
More
Winning the Big Game: How B2B Brands Can Capitalize on the Super Bowl
Business 2 Community –
Jan 30, 2015
More
B2B Brands and the Super Bowl: How B2B Marketers Can Capitalize on Consumer Events
MarketingProfs –
Jan 30, 2015
More
How B2B Brands Can Play & Win the Super Bowl
CommPRO.biz –
Jan 29, 2015
More
PR Insider: Empowering Your Client in Three Simple Steps
PRNews –
Jan 08, 2015
More
12 PR and Marketing Pros to Follow on Twitter
Ragan's PR Daily –
Jan 07, 2015
More
Visual, Mobile Issues Confront Communicators in 2015
PRNews –
Jan 05, 2015
More
4 TIPS TO SAFEGUARD REPUTATION AND REASSURE CUSTOMERS AFTER A SECURITY BREACH
PRSA's PR Tactics –
Dec 19, 2014
More
MARKETING GONE WRONG: IS YOUR SOCIAL MEDIA PLAN LEGAL?
Forbes –
Dec 18, 2014
More
THE BEBE HACK: GUARDING AGAINST CYBERBREACH DURING THE HOLIDAY SHOPPING SEASON
The National Law Review –
Dec 14, 2014
More
THE BEBE HACK: GUARDING AGAINST CYBERBREACH DURING THE HOLIDAY SHOPPING SEASON
Risk Management: Monitor –
Dec 09, 2014
More
HOW TO SAFEGUARD BRAND REPUTATION, REASSURE CUSTOMERS AFTER A SECURITY BREACH
Canadian Underwriter –
Dec 08, 2014
More
5 EXPERTS ON DEFENDING A BRAND’S REPUTATION AFTER A DATA BREACH
PRNewser –
Dec 04, 2014
More
AFFECT LAUNCHES ‘HOW TO’ SERIES TO SHARE BEST PRACTICES AND DISPEL PR MYTHS
PRNewser –
Nov 24, 2014
More
CRISIS MANAGEMENT 101: TAKING RESPONSIBILITY FOR YOUR MISTAKES
The Huffington Post –
Nov 13, 2014
More
5 MEASUREMENT METHODOLOGIES TO ANALYZE A PR STRATEGY
PRNews –
Oct 27, 2014
More
THE NEW NEWS: HOW SUBJECTIVITY AND CONTRIBUTED CONTENT ARE CHANGING THE MEDIA
The Huffington Post –
Oct 21, 2014
More
5 TIPS FOR GIVING A GREAT INTERVIEW
PRNews –
Oct 19, 2014
More
FIVE ESSENTIALS FOR CONTENT MARKETING SUCCESS
All Things WOMM –
Sep 21, 2014
More
SPIN THE AGENCIES OF RECORD
PRNewser –
Sep 17, 2014
More
7 WAYS TO TURN EVENT INSIGHTS INTO MEDIA COVERAGE
PRNews –
Sep 10, 2014
More
10 KEYS TO AN EFFECTIVE CONTENT MARKETING STRATEGY TO ENGAGE & RETAIN CUSTOMERS
Customer Engagement World –
Sep 03, 2014
More
10 Ways Twitter Can Help (or Hurt) Your Business
U.S. News & World Report –
Sep 02, 2014
More
THE ICE BUCKET CHALLENGE: PR TAKEAWAYS FROM A SENSATION
PRNews –
Aug 24, 2014
More
SANDRA FATHI- HOW EFFECTIVE IS SOCIAL MEDIA IN GROWING A BUSINESS?
The Price of Business –
Jul 14, 2014
More
WORLD CUP SOCIAL MEDIA: FIVE STEPS TO A WINNING BRAND STRATEGY
CommPRO.biz –
Jun 26, 2014
More
BUILDING AND EXECUTING AN EFFECTIVE SOCIAL MEDIA STRATEGY
All Things WOMM –
Jun 26, 2014
More
5 CRITICAL FACTORS IN CHOOSING A PR AGENCY
PRNews –
Jun 22, 2014
More
ALL EYES ON CUPERTINO AS APPLE ADVANCES COMMS LEADER SEARCH
PRWeek –
Jun 12, 2014
More
5 SIMPLE WAYS TO DRIVE TRAFFIC TO YOUR COMPANY’S YOUTUBE VIDEOS
PRNews –
Jun 10, 2014
More
WHAT TO DO WHEN 20 PERCENT OF YOUR STAFF IS PREGNANT
Inc. –
May 15, 2014
More
5 TIPS FOR LEVERAGING DATA IN PR AND MARKETING CAMPAIGNS
All Things WOMM –
Apr 23, 2014
More
FIVE CRISIS COMMUNICATIONS LESSONS FROM THE US AIRWAYS TWITTER GAFFE
CommPRO.biz –
Apr 15, 2014
More
AGENCY SPOTLIGHT: AFFECT
The Holmes Report –
Apr 13, 2014
More
No Measurement Consistency by PR Pros
PRNews –
Apr 06, 2014
More
6 TIPS FOR GETTING MORE SUPPORT FOR YOUR PR BUDGET
PRNews –
Mar 20, 2014
More
PR INSIDER: BUILDING A SUCCESSFUL RISK CULTURE
PRNews –
Mar 12, 2014
More
9 TIPS TO HELP YOU PREPARE FOR THAT BIG CAREER MOMENT
YouTern –
Mar 12, 2014
More
HOW TO HANDLE MULTIPLE EMPLOYEES HAVING BABIES ALL AT ONCE
Entrepreneur –
Mar 10, 2014
More
FINDING A ‘HAPPY MEDIUM’ IN USER-GENERATED CONTENT
PRNews –
Mar 09, 2014
More
BUILDING A SUCCESSFUL RISK CULTURE
PRNews –
Feb 27, 2014
More
9 THINGS YOU MUST DO THE NIGHT BEFORE A BIG CAREER MOMENT
The Huffington Post –
Feb 24, 2014
More
5 ESSENTIALS TO ADD TO YOUR TO-DO LIST
All Things WOMM –
Feb 14, 2014
More
@SOCHI14 SOCIAL MEDIA: TIPS TO MAKE SURE YOUR STRATEGY GETS THE GOLD
CommPRO.biz –
Feb 09, 2014
More
SOCIAL MEDIA BEST PRACTICES: 5 TIPS FOR SOCHI 2014
Social Times –
Feb 07, 2014
More
AFFECT’S SANDRA FATHI OFFERS TIPS TO MAKE SURE YOUR SOCHI SOCIAL MEDIA STRATEGY GETS THE GOLD
Bulldog Reporter –
Feb 07, 2014
More
6 WAYS TO MEASURE PR—AND GET THAT BUDGET BOOST
Ragan.com –
Jan 31, 2014
More
FIVE THINGS JETBLUE COULD HAVE DONE BETTER
PRWeek –
Jan 14, 2014
More
BEYONCE’S NEW ALBUM MAY POINT TO DIFFERENT TUNE FOR PR PROFESSIONALS
PRNews –
Jan 06, 2014
More