Katie CreaserVice President
Katie is a Vice President at Affect, where provides counsel to clients that are looking to bring PR and social media into their communications program as part of a thoughtful, holistic strategy. Katie is passionate about helping brands of all shapes and sizes find unique and creative ways to tell their story. She works closely with Affect’s technology and healthcare clients to ensure that their value resonates with customers by creating compelling content for every medium.
In her 9-year tenure at Affect, Katie has managed public relations campaigns across a diverse range of industries including mobile device management, network and data security, application delivery, enterprise software and IT infrastructure. Katie also spearheads Affect’s social media practice – and has developed social media campaigns for Omni Hotels & Resorts, Caron Treatment Centers and Regus. She has managed programs that have earned accolades from PRSA, the SABRE awards and BtoB Magazine.
Prior to joining Affect, Katie served as assistant program manager for the Capital Roundtable, an event production company for the private equity, investment banking, venture capital, legal, hedge fund and professional advisory communities in New York City. She started her career at KPR, a pharmaceutical advertising agency and part of the Omnicom network – where she supported the Janssen Pharmaceuticals, Forest Laboratories and Merck accounts.