Our account teams have an insatiable curiosity. We’re experts in technology, healthcare and professional services, but we’re genuinely interested in learning everything there is to know about our clients’ businesses. Whether you’re a Fortune 500 enterprise or a small start-up, we develop true partnerships with our clients so you can rely on us to make your business goals our number one priority.
Technology is at the heart of our agency. We speak bits, bytes, acronyms and algorithms. But most importantly, we know how to translate complex technological language into meaningful narratives that will engage your target audiences and resonate with the media. From cloud computing, network infrastructure and IT security to consumer gadgets, mobile apps and user experience, our communications programs trigger broad adoption of emerging and established technologies, build your brand and win credibility with investors and key stakeholders.
From service providers to medical device and biotech companies, we use our understanding of the healthcare landscape to create programs that inspire action and build brand engagement. Our team stays at the forefront of leading scientific research, medical issues and healthcare trends, and has a unique understanding of all the ways in which technology and healthcare intersect as well as the importance of developing communications programs that adhere to regulatory guidelines. We’re just as comfortable speaking with pathologists and clinical practitioners as we are when speaking with journalists and reporters. Most importantly, we can help build trust for your brand, raise awareness of key issues and catalyze company growth.
Affect offers a dedicated practice for companies in the cryptocurrency and blockchain arenas. We’re focused on communications efforts for organizations conducting Initial Coin Offerings (ICOs) and token sales while also providing support to technology companies serving the digital currency market. We established Affect’s blockchain and crypto practice as a result of years of experience in helping technology companies navigate highly challenging markets transparently, authentically and legally.
Developing creative campaigns that connect our clients with their audiences is what we do best. We draw on our expertise in public relations, social media and marketing to drive integrated programs that generate leads, engage customers and highlight your unique value proposition. We’ve developed award-winning campaigns for professional services organizations in a range of fields including hotels & resorts, electric utilities, workplace solutions, identity theft management and insurance services.