Affect Celebrates 10 Years of Agency Achievement in Public Relations and Social MediaIn Honor of 10th Anniversary, Affect Donates to 10 Charitable Organizations and Launches Top 10 Tips Series



  • Affect is a public relations and social media firm based in New York
  • Affect donates $10,000 divided among 10 charities in celebration of its 10th anniversary
  • Affect publishes Top 10 Tips Series with valuable PR tips and best practices

NEW YORK, September 24, 2012 Affect, a public relations and social media firm specializing in B2B technology, healthcare and professional services, today announces it is celebrating 10 successful years in business.

In honor of its 10th anniversary, Affect is donating a total of $10,000 to 10 employee-nominated charities, including healthcare, environmental and educational advocacy groups and organizations. The company’s ‘10 Years, 10 Charities’ initiative encourages support of charitable organizations through financial donations as well as providing each employee with two ‘Charity Days’ per year to volunteer for a nonprofit organization. The full list of the 10 charities and a brief background on why they were chosen is available on the company blog.

“Reaching our tenth year in business is a significant milestone that we are extraordinarily proud of,” said Sandra Fathi, founder and president of Affect. “The agency’s growth and accomplishments are the direct result of the hard work of our dedicated employees, our clients and partners. We are grateful for the opportunities we’ve had as an organization and we are looking forward to giving back to these worthy organizations as well as the public relations community.”

Additionally, Affect is publishing the ‘Top 10 Tips Series,’ a compilation of tip sheets that outline best practices on a range of public relations topics from conducting a successful survey to effectively managing a crisis. The first five tip sheets cover:

  • Media Relations
  • Crisis Management
  • Surveys
  • Contests
  • PR for Startups

In the past year alone, Affect signed 12 new clients and expanded its team to 17 professionals. Affect has also been recognized for outstanding client work over the last 10 years. The agency has won numerous awards including PR Daily Awards Best Executed Social Media Contest, Bulldog Stars of PR Awards Small Agency of the Year, bronze and PR News Top Places to Work in PR 2011.

More information about Affect’s 10 Years, 10 Charities initiative can be found on the company blog. The Top 10 Tips Series can be found on Affect’s website.

About Affect

Affect is a public relations and social media firm located in New York. Established in 2002, the company specializes in business-to-business and business-to-consumer technology, healthcare and professional services. Affect employs a results-driven approach to communications, crafting one-of-a-kind programs to help clients achieve their business goals. As year-round strategic counsel, or a single project resource, Affect leverages its creative talent, unique experience and forward thinking insights to achieve the precise results that its clients seek. For more information, web:;; Twitter: @teamaffect.