Affect Rebrands Healthcare Network: Axon Health Associates
Affect Helps Provider of Rehabilitation and Chiropractic Services in New York Develop a New Name, Unified Branding, Website and Marketing Collateral


NEW YORK, June 18, 2014Affect, a public relations, marketing and social media firm specializing in technology, healthcare and professional services, was selected by Axon Health Associates to rebrand and rename the New York City-based healthcare providers.

Formerly three affiliated physical medicine and rehabilitation centers located in New York City, the healthcare provider unified its three clinics under a new name: Axon Health Associates. The term ‘axon’ is emblematic of the company’s services, as it refers to the part of the nerve that sends electric impulses to transmit information. Axon’s services include chiropractic care, physical therapy, massage therapy, acupuncture, sports medicine and diagnostic testing.

In addition to renaming the practice, Affect was also tasked with developing a new logo and brand identity, creating new marketing collateral, heading website development, and establishing a direct marketing plan to introduce the new branding to existing customers and reach out to prospects.

“We looked for a firm that understood exactly what we needed to overcome with the challenges of marketing a competitive business in New York City,” says Dr. Jason Feinstein, a founder of the practice. “We knew Affect had the experience and knowledge to help us but it was also about trust and building a relationship with the doctors in our practice. The Affect team has truly helped elevate our brand and prepare our organization for growth.”

The practice was founded by Dr. Jason Feinstein, Dr. Scott A. Mark and Dr. Larry Politis, and now consists of three locations in New York City:

  • 120 East 42nd Street, 5th Floor, New York, NY 10017
  • 61 Broadway, Suite 900, New York, NY 10006
  • 100 William Street, Suite 1215, New York, NY 10038

“Working with Axon is a perfect example of the types of projects that we are passionate about. We knew that this was an organization that provided top-notch healthcare and services, yet its original name and branding did not reflect the level of professionalism and quality of care that its patients experienced,” said Sandra Fathi, president and founder of Affect. “By allowing us to rename the company, develop a completely new branding and marketing strategy, we are helping to position them for further growth and expansion while also strengthening relationships with current patients.”


About Affect
Affect is a public relations and social media firm located in New York. Established in 2002, the company specializes in technology, healthcare and professional services. Affect employs a results-driven approach to communications, crafting one-of-a-kind programs to help clients achieve their business goals. As year-round strategic counsel, or a single project resource, Affect leverages its creative talent, unique experience and forward thinking insights to achieve the precise results that its clients seek. For more information, web:; blog:; Twitter: @teamaffect.

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