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Interactive workshop with journalists from TWICE and HLN, and networking reception to take place at the Affect Strategies offices on June 9 from 6pm to 9pm

NEW YORK – May 18, 2010 — Affect Strategies, a public relations, marketing and social media firm specializing in technology, invites startup founders and entrepreneurs in the New York City area to attend’s ‘Venture Cheers’: Turning Founders into a CEO Spokespersons , which will take place June 9 from 6pm to 9pm at the Affect Strategies offices (60 West 38th Street, 4th floor east, New York, NY, 10018).

For the founder of a new technology venture, getting press coverage is just as crucial as getting funding. At this event, attendees will learn how to jumpstart their media efforts through an interactive workshop and networking reception with established industry reporters. Practicing media relations skills through mock interviews, attendees will learn how to leverage their entrepreneurial story to craft a compelling, media-friendly profile of their startup. The keynote presenters will include:

  • John Laposky , Business Reporter and Managing Editor of TWICE and
  • Amy Doyle , Senior Editorial Producer for HLN (CNN Headline News) and former Fox News Channel producer
  • Sandra Fathi, President and Founder of Affect Strategies

”As a firm that specializes in working with technology companies, we understand the critical role of media exposure in the growth of a new technology venture,” said Sandra Fathi, president and founder of Affect Strategies. “This event will provide early stage startups with the tools they need to build a successful foundation for media relationships, giving them the ability to tell their company’s story to potential investors, partners and influencers.”

Cocktails and hors d’oeuvres will be served. The registration fee is $15. To register, please visit


Affect Strategies is a public relations, strategic marketing and social media firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, web:; blog:; Twitter: