AFFECT STRATEGIES NAMED AGENCY OF RECORD BY REGUS FOR PUBLIC RELATIONS AND SOCIAL MEDIA FOLLOWING SUCCESSFUL B2B CAMPAIGN
Campaign draws honors from PRSA Bronze Anvil Awards, PRSA Big Apple Awards and Hermes Creative Awards
- Affect Strategies named AOR for Regus public relations and social media in North America
- Affect Strategies wins PRSA Bronze Anvil, PRSA Big Apple and Hermes Creative Awards for Regus campaign
- Affect Strategies is a public relations, marketing and social media firm specializing in technology
- Regus is the global leader in flexible workplace solutions
NEW YORK – June 7, 2010 — Affect Strategies, a public relations, marketing and social media firm specializing in technology, has been named agency of record for Regus (LSE:RGU), the global leader in innovative workplace solutions. After the completion of a successful campaign in Q4 2009, Regus retained Affect as its agency of record for public relations and social media services throughout North America.
Regus first tapped Affect Strategies to lead a local public relations, marketing and social media campaign to raise awareness and drive demand for its full range of innovative business-ready solutions in Manhattan. Highly familiar with the New York market, Affect took a multi-channel approach to the business-to-business campaign, targeting small business owners and entrepreneurs who would benefit from Regus’ core services.
Due to the ROI received by Regus as a result of the campaign, the company hired Affect to implement similar campaigns in Atlanta, Phoenix, Chicago and the Bay Area in Q1 2010. Further, the campaign received several coveted industry awards including:
- PRSA Bronze Anvil Award – Viral Video Program with Landline TV
- PRSA Big Apple Award – Integrated Communications: Business-to-Business
- Hermes Creative Award – Integrated Marketing Campaign
- Hermes Creative Award – Video-Marketing
- Hermes Creative Award – Social Media Campaign
“We were immediately impressed by Affect’s ability to help business-to-business companies leverage their public relations, marketing and social media initiatives,” said Rebecca Tann, vice president of marketing for Regus. “Affect’s creative approach and their aggressive communications strategy yielded an incredibly successful, award- winning campaign. For us, the results speak for themselves and we saw immediate and sustainable ROI from their efforts. We are pleased to name Affect as our agency of record for public relations and social media.”
“We are honored to be chosen by Regus as agency of record,” says Sandra Fathi, president and founder of Affect Strategies. “It is rare that companies give their agencies the freedom to explore new frontiers in public relations and social media. Regus entrusted us with their brand and it has paid off multi-fold. We are now conducting some of the most innovative B2B campaigns in PR and social media with Regus and they are being recognized in the industry and rewarded with unprecedented sales.”
Regus plc (LSE:RGU) is the world’s leading global provider of innovative workspace solutions, with products and services ranging from fully equipped offices to professional meeting rooms, business lounges and the world’s largest network of video communication studios. Regus delivers a new way to work, whether it’s from home, on the road or from an office. Clients such as Google, GlaxoSmithKline and Nokia join thousands of growing small and medium businesses that benefit from outsourcing their office and workplace needs to Regus, allowing them to focus on their core business. Over 500,000 clients a day benefit from Regus facilities spread across a global footprint of 1,000 locations in 450 cities and 80 countries, which allow individuals and companies to work wherever, however and whenever they want to. For more information please visit: www.regus.com. For more information visit the Regus Press Center at www.regus.presscentre.com .
ABOUT AFFECT STRATEGIES
Affect Strategies is a public relations, strategic marketing and social media firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, web: www.affectstrategies.com; blog: www.techaffect.com; Twitter: http://twitter.com/teamaffect.