Agency Adds New Tip Sheets to its Acclaimed Social Media Success Series


NEW YORK, February 10, 2011 – In conjunction with Social Media Week 2011, Affect Strategies, a public relations, marketing and social media firm, has released a Social Media Launch Kit, which details the five things any business needs to do before they launch a social media program. The launch kit is a new part of Affect’s free Social Media Success Series, which provides best practices and strategies for businesses engaging in social media. Affect also updated the existing series to ensure it stays current with new features and modifications to popular social media platforms.

Affect’s new Social Media Success Series tip sheets include:

  • Social Media Launch Kit: Building a Foundation for Success – Offers a guide to creating the foundation for successful social media engagement within your organization. Outlines the five steps to take before you launch your campaign: identify your goals, craft a social media messaging document, determine platforms and channels, create a social media workflow plan and draft a social media usage policy.
  • Creating a Social Media Usage Policy – Provides steps and considerations that any organization can use to create a usage policy that will foster and guide appropriate company-wide social media participation.

“Consumer and B2B brands alike now rely on social media as an integral part of their marketing strategy. At the same time, social media is still a very new medium, and many companies are confused about where to start,” said Sandra Fathi, president and founder of Affect Strategies. “With this expansion of our Social Media Success Series, we can now arm marketers with the tools and best practices they need to lay the foundation for social media campaigns that are efficient, cohesive and move the needle against their business goals.”

Social Media Week is an international event dedicated to providing a global platform that connects people, content and conversation around emerging trends in social and mobile media. Affect counsels organizations to deepen customer relationships, manage their reputations and support business objectives via strategic social media engagement.

To download this free resource, please visit

About Affect Strategies
Affect Strategies is a public relations, strategic marketing and social media firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, web:; blog:; Twitter: