Affect to Drive Public Relations Strategy for IDentity Theft 911IDentity Theft 911 Selects Affect for Thought Leadership and Media Coverage Around its Identity and Data Risk Management Solutions



  • IDentity Theft 911 has selected Affect to promote its identity theft protection and data risk management services to consumers and businesses
  • IDentity Theft 911 is a leading consultative provider of identity management solutions, identity theft recovery services, breach services and data risk management solutions sold to insurance carriers, banks and credit unions and directly to employers and individuals
  • Affect is an award-winning public relations and social media firm based in New York

NEW YORK, August 9, 2012 Affect, a public relations and social media firm specializing in business-to-business and business-to-consumer technology, healthcare and professional services, was selected by IDentity Theft 911, the nation’s premier identity management and data risk management services provider, to serve as its public relations agency of record. Affect will work with IDentity Theft 911 to further increase the company’s visibility among consumers and business owners, promote its position as the primary industry resource for identity management and data protection, and highlight the expansive expertise of the company’s leadership.

“Data breaches and security issues have become a daily occurrence in our highly connected society,” said Sandra Fathi, president of Affect. “IDentity Theft 911 understands the many risks confronting businesses and consumers and the devastating impact they feel when faced with theft of critical data. There is a great need for increased awareness about identity management and data privacy, and we are looking forward to working with IDentity Theft 911 as they help both companies and individuals protect themselves against these threats.”

Since 2003, IDentity Theft 911 has provided identity management solutions to insurance carriers, banks and credit unions, employers and individuals. The company’s LifeStages identity management program addresses identity theft and fraud risks based on specific life-stage vulnerabilities. IDentity Theft 911’s Data Risk Management division helps businesses avoid, prepare and respond to data breaches.

Affect will develop and execute media relations and thought leadership programs around IDentity Theft 911’s existing services, as well as support the company’s future product and service launches.

“We were impressed by Affect’s track record of successfully positioning companies as thought leaders and facilitating communications with key stakeholders,” said Matt Cullina, chief executive officer of IDentity Theft 911. “Affect had extensive experience in the data protection and security industries as well as a genuine passion for our organization’s mission.”

About IDentity Theft 911

Founded in 2003, IDentity Theft 911 is the nation’s premier consultative provider of identity and data risk management, resolution and education services. The company serves 13 million households across the country and provides fraud solutions for a range of organizations, including Fortune 500 companies, the country’s largest insurance companies, corporate benefit providers, banks and credit unions and membership organizations. Since 2005, the company has helped more than 150,000 businesses manage data breaches. IDentity Theft 911’s management team has more than 200 years of insurance and financial experience, having served at companies such as AIG, Liberty Mutual, MetLife, Allstate, FM Global, and other leading institutions. For more information, please, and

About Affect

Affect is a public relations and social media firm located in New York. Established in 2002, the company specializes in business-to-business and business-to-consumer technology, healthcare and professional services. Affect employs a results-driven approach to communications, crafting one-of-a-kind programs to help clients achieve their business goals. As year-round strategic counsel, or a single project resource, Affect leverages its creative talent, unique experience and forward thinking insights to achieve the precise results that its clients seek. For more information, web:;; Twitter: @teamaffect.