Affect Wins Coveted Big Apple Award and BtoB Magazine Social Media Marketing Award for Work with Omni Hotels & Resorts

Affect named Big Apple Award and SABRE Award finalist for public relations campaign for dealnews


NEW YORK—June 14, 2011— Affect, a public relations and social media firm based in New York, today announced PRSA-NY Big Apple Award and BtoB Social Media Marketing Award wins for its social media work on behalf of client Omni Hotels & Resorts. Along with these wins, Affect received an honorable mention as a finalist at the Big Apple Awards ceremony for its public relations campaign fordealnews. Affect was also a finalist for a 2010 SABRE Silver Award for dealnews and was named as a finalist in Winning Workplaces’ 2011 Top Small Company Workplaces.

The PRSA-NY Big Apple Awards recognize the top public relations and social media professionals and campaigns in the tri-state area. Affect was chosen for its “Omni Understands Meetings & Events” social media campaign, which uses online channels to engage with and influence meeting and event planners to choose Omni for their meetings. The campaign, which was launched in September 2010 and continues today, has resulted in increased awareness, engagement and sales leads among meeting planners for Omni.

Affect was selected by BtoB Magazine as the winner of the 2011 Social Media Marketing Award in theIntegrated (non-tech) category for its work with Omni. In addition to this recognition, the magazine’s judges named the “Omni Understands” campaign as a finalist for the Peoples Choice Award.

For dealnews, Affect devised and executed a consumer media relations-focused campaign that positioned dealnews as a thought leader and source for the best holiday shopping deals on the Web. In just 120 days, Affect secured nearly 600 media placements and drove hundreds of thousands of visitors to the dealnews website during the 2010 holiday season.

“We strive to help our clients achieve their strategic business goals in every way we can,” said Sandra Fathi, president and founder of Affect. “We take pride in creating and managing creative public relations and social media campaigns to help meet these goals, and it’s an honor to be recognized for our work by PRSA-NY and BtoB Magazine.”

About Affect
Affect is a public relations and social media firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, web:; blog:; Twitter: