Behavior Design, Newest Company to Join Affect’s Client Roster

New York, May 24, 2016 – Affect, a public relations and social media agency specializing in technology, healthcare and professional services, was selected by Behavior Design, an award-winning, interactive design firm based in New York City, to launch its first public relations program.

Behavior Design creates high-impact, interactive solutions for B2B and consumer clients across the finance, education, arts and nonprofit industries. Specializing in user experience strategy and design, the firm’s mission is to develop best-of-breed, intuitive, interactive experiences that educate, entertain and engage—always with a focus on the end user. Behavior Design has worked with high-profile clients including HBO, the Solomon R. Guggenheim Museum, Royce & Associates, Red Hat and the University of Michigan’s Ross School of Business.

“An increased dependence on mobile and demand for an interactive digital experience means that the way in which consumers find and interact with a brand’s digital presence has evolved. All industries are under more pressure than ever to deliver the strongest, most effective user experience possible, one which clearly expresses their brand,” said Mimi Young, Co-Founder and Managing Director of Behavior Design. “Affect has strong experience communicating with C-level marketers about their web and branding needs, as well as a true understanding of our industry and media targets. We are confident that we’ve chosen the right agency to drive awareness and thought leadership for Behavior Design.”

Affect will launch Behavior Design’s public relations effort. The program will focus on showcasing the firm’s client successes, unique approach to user experience and interface design, and executive positioning to drive both brand recognition and lead generation. The Affect team will also work to insert Behavior Design executives into relevant, high-profile business and trade stories.

“Marketers are challenged to find the right design firm to tell their brand’s story in the most impactful way to directly drive ROI—and it’s not easy to find the right fit,” said Katie Creaser, Vice President of Affect. “Our team was deeply impressed with Behavior Design’s innovative approach to brand storytelling and we are excited to help them increase market awareness and demonstrate the value of their services to attract new clients.”

For more on Behavior Design, visit their webpage:; Twitter: @BehaviorDesign; Facebook:; LinkedIn:

About Affect
Affect is a public relations and social media firm located in New York. Established in 2002, the company specializes in technology, healthcare and professional services. Affect employs a results-driven approach to communications, crafting one-of-a-kind programs to help clients achieve their business goals. As year-round strategic counsel, or a single project resource, Affect leverages its creative talent, unique experience and forward thinking insights to achieve the precise results that its clients seek. For more information, web:; blog:; Twitter: @teamaffect.

Media Contact
Katie Vroom
Senior Account Supervisor, Affect