NEW YORK – October 18, 2010 — Affect Strategies, a public relations, marketing and social media firm specializing in business-to-business companies, invites marketing and communications professionals in the New York City area to come together for WOMMA Wine Wednesday , an evening of networking, wine and engaging conversation on how B2B companies can use social media platforms to support their sales initiatives and increase their bottom line. This free event will take place on Wednesday, October 27 from 6pm to 8pm at the Affect Strategies offices (60 West 38th Street, 4th floor east, New York, NY, 10018).

Although social media has become a widely accepted marketing tool for consumer-focused brands, many B2B companies are struggling to fully translate the benefits of social media engagement into measurable business goals, such as lead and demand generation. The event, sponsored by WOMMA (Word of Mouth Marketing Association), is designed to bring together word-of-mouth marketing professionals and the WOMMA member community to discuss ‘Driving Sales through Social Media: The B2B Case Study’.

“As a firm that specializes in working with companies in the B2B sector, we understand the challenges to prove the business value of engaging on social media networks,” said Sandra Fathi, president and founder of Affect Strategies. “This event will help attendees to better understand how they can maximize social media engagement to generate conversations and sales leads, ultimately increasing the company’s return on marketing investment.”

This event is free to attend and will include a sampling of wine and cheese. To register, please visit


Affect Strategies is a public relations, strategic marketing and social media firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information: web:; blog:; Twitter: