How to Run a Successful Online Contest: Affect and Strutta to Host a WOMMA Webinar


NEW YORK, July 12, 2011 — Affect, a public relations and social media firm based in New York, today announced it will be hosting a webinar along with Strutta, an interactive promotions company enabling businesses to manage fully branded online contests. The webinar, which is sponsored by the Word of Mouth Marketing Association (WOMMA), will run from 12 – 1 p.m. EST on July 13 and will focus on providing attendees with best practices, tools and technologies for successfully building, executing and promoting online contests.

Leslie Campisi, vice president and partner of Affect, and Ben Pickering, CEO of Strutta, will educate attendees on how brands can strategically leverage an online contest platform in order to meet their marketing goals and maximize ROI. In addition, the duo will present tools to promote the contest on social media and tips to optimize the entry process to garner higher engagement. The webinar is free for WOMMA members and $30 for non-members. Interested parties can visit WOMMA’s website to sign up.

To illustrate their tips and best practices for building and executing an online contest, Campisi and Pickering will present a case study on the New York Intern Project, Affect’s recent social media contest to find a summer intern. With the help of Strutta, Affect’s successful contest received nearly 100 entrants to the contest and more than 14,000 votes. In addition, celebrity judges Guy Kawasaki ofAlltop, Erica Swallow of Mashable, and Jessica Dickler of CNN Money participated. Over the course of the contest, Affect generated a 60 percent increase in website traffic, a 46 percent bump in blog traffic and nearly 500 “Likes” on the company’s Facebook page.

“We have seen the positive effects that a successful online contest can have on a company,” said Leslie Campisi, vice president and partner of Affect. “We’re excited to share our story, along with several easily implementable tips and best practices, through this webinar.”

To sign up for this webinar, please visit before 12 p.m. EST on July 13.

About Affect
Affect is a public relations and social media firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, web:; blog:; Twitter:

About Strutta
Strutta is a technology company that helps brands connect with consumers through social media promotions. The Strutta platform allows agencies, brands, web publishers, and developers to easily create and manage contests and sweepstakes. Since launching its contest platform in 2009 and API in early 2010, Strutta has hosted and supported campaigns for companies including Crate and Barrel, Adidas, Land Rover and Johnson & Johnson. Its intuitive self-serve software has also enabled hundreds of smaller companies to run contests of their own. Media Inc is a privately held company headquartered in Vancouver, BC. For more information, or to get started creating your own contest, please visit