LANDLINE TV AND AFFECT STRATEGIES TEAM UP, INJECTING HUMOR AND ENTERTAINMENT IN ONLINE VIDEOS FOR PUBLIC RELATIONS AND SOCIAL MEDIA
Relationship Empowers Affect to Reach Clients’ Target Audiences with Engaging Online Video
- Affect Strategies is a public relations, strategic marketing and social media firm based in New York City
- Landline TV is a New York-based comedy production company
- The partnership enables Affect Strategies to enhance its social media capabilities and campaigns with custom online video services
- Affect Strategies and Landline TV have collaborated on several viral video campaigns, including an award-winning series for Regus, Absolute Software and Kony Solutions
NEW YORK, January 10, 2010 — Affect Strategies a public relations, strategic marketing and social media firm, today announced a strategic relationship with Landline TV , a production company that specializes in comedy. The partnership strongly positions Affect to offer its clients compelling and engaging online video services for their social media campaigns, and allows Landline TV to broaden its client and viewer base to the business realm.
Affect understands the critical components of engaging content in any successful social media campaign. Online video has become an essential channel for both business-to-business (B2B) and business-to-consumer (B2C) marketers as its usage continues to surge. 69 percent of adult Internet users have used the Internet to watch or download a video according to a recent study by Pew Internet. Affect sought a partner that understands the business needs of its clients while retaining the ability to entertain audiences and educate them. Landline TV proved to be the ideal choice, as it has produced over a 100 sketches for Web, television and film, and also offers professional services for branded content and advertising.
Affect works with its clients to create strategic online video campaigns that help meet their marketing and business goals and subsequently collaborates with Landline TV on the script development, video production process and promotion of the finished product across multiple online channels.
“As an agency dedicated to delivering social media campaigns that provide measurable business results for our clients, we knew that supplementing our capabilities with online video production was a critical move,” said Leslie Campisi, vice president and partner for Affect Strategies. “Landline TV has proven to be the perfect production partner for us, as we’ve already watched its humorous videos attract, educate and entertain audiences and have a direct positive impact on our clients’ campaigns.”
“At Landline TV, our specialty is creating funny online videos that leave a lasting impression on viewers,” said Jared Neumark, president of Landline TV. “By collaborating with Affect, we can reach new audiences for our videos and add another creative brain to our process.”
Affect and Landline TV began collaborating on projects in 2009. Notable series have included:
•You May Need an Office – This award-winning series for Regus offered a humorous look at what happens when a professional doesn’t have an office. The videos played an instrumental role in the campaign’s overwhelming business results, which included a 30 percent increase in the number of leads generated for Regus’ Manhattan locations. The campaign garnered several industry awards including a PRSA Bronze Anvil Award for a viral video program and a Hermes Creative Award for video marketing. ”
•Back to School– For Absolute Software, Affect created a PR and social media campaign aimed at reaching college students which included funny videos focused on the importance of laptop protection on campus.
ABOUT LANDLINE TV
Landline TV is a Brooklyn-based production company that specializes in viral comedy. Over the past two years, Landline has quickly established themselves as a top source for humor on the web, having released hundreds of shorts both independently and for partners such as College Humor, AOL and MSN. Some of their most recognizable work includes the NY Times-praised Kids Reenactseries. Wired named Landline TV as one of seven “Webotainers Worth Watching” and the New York Press declared them “New York’s Next Big Internet Sensation”.
ABOUT AFFECT STRATEGIES
Affect Strategies is a public relations, strategic marketing and social media firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information: web: www.affectstrategies.com; blog: www.techaffect.com; Twitter: http://twitter.com/teamaffect.
Kaylen McNamara, Affect Strategies