Microdesk Taps Affect to Drive Thought Leadership PR Program


NEW YORK, October 12, 2011— Affect, a public relations and social media firm, has been named as the public relations Agency of Record for Microdesk, a company specializing in technology and business process consulting for the architecture, engineering, construction and owner/operator (AECO) industry. As part of its public relations program, Affect will help Microdesk increase its visibility as a thought leader while driving awareness of its product and service offerings.

“Our competitive advantage comes from being on the cutting edge of new technologies and methods, and we searched for a public relations firm that does the same in their industry,” said Laura Guzman, marketing director for Microdesk. “Affect has the expertise and track record we were looking for, and we’re confident they will help us to expand our company’s presence and penetrate new markets.”

Microdesk focuses on helping clients streamline the process of designing land and buildings by utilizing its skilled team of AECO experts and the industry’s most advanced software technologies. The company has twelve offices across the nation and partners with leading software manufacturers and technology firms such as Autodesk, Oracle, Google, Adobe and the Environmental Systems Research Institute (ESRI). Clients include the Port Authority of New York and New Jersey, Raytheon, Genivar, SAIC, HOK, Gensler, Suffolk Construction, TranSystems, and the New York City School Construction Authority.

“Microdesk has more than 17 years of experience advising designers and construction managers on technology solutions for building and development projects across the United States,” said Sandra Fathi, president and founder of Affect. “This is a critical time for the nation, from an economic standpoint, to invest in our infrastructure and growth. Microdesk is in a unique position to lead these discussions and provide insights to the media, the public and its clients. We look forward to helping Microdesk share that empirical knowledge and shape the future of the AECO industry.”

Microdesk is a design technology consultancy that combines the leading software tools from Autodesk, Oracle, Google, Adobe and ESRI, with the latest methods, including Building Information Modeling and Virtual Design & Construction, to provide business and technology consulting services to help firms successfully plan, design, build and operate land and buildings. Microdesk is a member of the Autodesk and ESRI Developer Networks, a leading Autodesk and Oracle Primavera partner, and operates Autodesk and Google Authorized Training Centers. Microdesk has 12 offices nationwide, located in New Hampshire, Massachusetts, Connecticut, California, New York, Pennsylvania, Chicago and Washington, DC. For more information, visit www.microdesk.com

About Affect
Affect is a public relations and social media firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, Web: www.affect.com; blog: www.techaffect.com; Twitter: www.twitter.com/teamaffect.