Six Candidates Beat out Nearly 100 Applicants for The New York Intern Project, a Contest to Win Paid Summer Internship at Affect in NYC


NEW YORK, April 12, 2011 — Affect, a public relations and social media firm, and Strutta, an interactive promotions company offering an intuitive contest builder that enables businesses to manage fully branded online contests, today announced the semi-finalists for The New York Intern Project, a contest searching for Affect’s next summer intern. The semi-finalists include the six entrants who secured the most votes for their entries from their network and the public on the contest web site

The New York Intern Project challenged prospective interns who are dreaming about starting a career in public relations, marketing and social media to submit creative and persuasive video or photo entries to The New York Intern Project site on why they would make the ideal intern. The winner will be rewarded with a three-month internship at Affect that will prepare them to start a career in the industry. The winning intern will also receive $5,000 and a housing stipend of up to $5,000 to live in New York City for the summer.

Over the seven weeks that the contest was open, 96 prospective interns entered, and marketed themselves in order to secure votes from the public. Anyone could vote on the contest Web site for his or her favorite candidate. The entries could also be easily shared with friends on Facebook and other social media sites.

The six semi-finalists include:

  • Amanda Hiler, who secured the most votes out of all entrants, submitted a video offering a cartoon representation of her enthusiasm for the internship
  • Vi Tran, an articulate candidate with strong experience in marketing and social media
  • Danielle Cinone, a well-rounded applicant who submitted a Working Girl-themed video detailing her qualifications and ice skating abilities
  • Lindsay Miernicke, who entered a photo mock-up of herself in the Big Apple
  • Pat Gotham, a marketing major who boasts a very strong personal network and received 45 comments on his entry
  • Andrew Lamar Davis, an advertising student in San Francisco with dreams of living and working in New York City

Notable entries that did not make it into the top six include Tiffany Lan, who detailed her experience entering the contest in a blog post for Girls in Tech, and Yusang Shyy Lee, who submitted a humorous video spoof of Rebecca Black’s viral Friday video.

“The New York Intern Project was designed to attract fresh talent who could contribute their skills to our agency. The format of the contest encouraged entrants to flex their PR and social media muscles by rallying for votes from the public,” said Sandra Fathi, founder and president of Affect. “We were impressed by the caliber of applicants and their creativity and passion for the opportunity. It’s not going to be easy to narrow down this talented pool to just three, and then select the intern who will join our team.”

The six semi-finalists will now enter a judging round, where they will be narrowed down to three finalists. The finalists will then be flown to New York City to be interviewed in person by the judges, with the winner to be selected and announced in early May. To help identify the winning candidate, Affect and Strutta tapped leaders in the public relations, marketing and social media arena as judges. This includesGuy Kawasaki, acclaimed author and founder of Garage Technology Ventures and Alltop, Erica Swallow, associate editor for social media news source Mashable, and Jessica Dickler, a careers writer for CNN Money. Sandra Fathi, Affect’s founder and president and Leslie Campisi, vice president and partner for the agency, round out the team of experienced judges. Affect’s winning intern will be immersed in day-to-day agency life and complete real public relations, marketing and social media projects for the agency.

The New York Intern Project is powered by Strutta’s Contest Builder platform, which allows companies to create a promotion where users participate by uploading content such as videos, photos, audio or text. This format allows for easy sharing and voting.

“We teamed up with Affect to create and launch The New York Intern Project because we also believe in the power of social media as a platform for cultivating young talent,” said Ben Pickering, CEO for Strutta. “We’re very impressed with how the entrants leveraged our technology to showcase their qualifications, and can’t wait to see who snags the coveted internship.”

About Affect
Affect is a public relations and social media firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, web:; blog:; Twitter:

About Strutta
Strutta is a technology company that helps brands connect with consumers through social media promotions. The Strutta platform allows agencies, brands, Web publishers, and developers to easily create and manage contests and sweepstakes. Since launching its contest platform in 2009 and API in early 2010, Strutta has hosted and supported campaigns for companies including Crate and Barrel, Adidas, Land Rover and Johnson & Johnson. Its intuitive self-serve software has also enabled hundreds of smaller companies to run contests of their own. Media Inc is a privately held company headquartered in Vancouver, BC. For more information, or to get started creating your own contest, please visit