Ascent, Protegrity and Visier Select Affect to Drive Communications Programs
NEW YORK, September 16, 2014 — Affect, a public relations, marketing and social media firm specializing in technology, healthcare and professional services, was selected by three leading technology companies, Ascent, Protegrity and Visier, to spearhead their communications programs. Affect’s extensive experience in business-to-business technology public relations will help each client achieve its business goals of raising awareness, driving demand for products and services and positioning the company as leaders in their respective fields.
Affect is providing media relations services to increase brand awareness for each company in its key markets through a combination of proactive media relations, Story Hijacking™, Trend Intervention™, as well as more traditional tactics, including thought leadership and executive positioning in relevant business, technology and trade media.
Ascent provides comprehensive solutions for the development, design, engineering, construction and operation of data centers. Ascent partners with clients to provide full life-cycle support from the design and development of new, expanded or upgraded facilities to daily maintenance and management backed by 24/7 operations support.
Protegrity is the only enterprise data security software platform that leverages scalable, data-centric encryption, tokenization and masking to help businesses secure sensitive information while maintaining data usability. Built for complex, heterogeneous business environments, the Protegrity Data Security Platform provides unprecedented levels of data security certified across applications, data warehouses, mainframes, big data, and cloud environments. Companies trust Protegrity to help them manage risk, achieve compliance, enable business analytics, and confidently adopt new platforms.
Visier provides Workforce Intelligence solutions that are the foundation for HR transformation. Visier’s cloud solutions help organizations understand how to best recruit, retain and motivate their workforces. Visier turns complex, siloed workforce data into actionable insights, letting companies develop and align on the right people strategy and translate that strategy into actionable workforce plans. The results include better workforce productivity and performance, more effective recruitment and retention (including in the critical area of top talent) and significant bottom line savings.
“We wanted to work with a firm that understood the issues surrounding data security as thoroughly as the media landscape,” says Eileen Garry, chief marketing officer, Protegrity. “We knew Affect had the experience and knowledge we were looking for in our PR partner. Through this collaboration, our goal is to elevate Protegrity in the conversation and create awareness around data security best practices.”
“Collaborating with these three distinct businesses in data center management, data security and workforce analytics and planning, complements Affect’s expertise in B2B technology. For each company, we have created a custom communications program to help them achieve their specific business objectives,” says Sandra Fathi, president of Affect. “We are proud to partner with these three leading companies and look forward to being part of their continued growth and success.”
Affect is a public relations and social media firm located in New York. Established in 2002, the company specializes in technology, healthcare and professional services. Affect employs a results-driven approach to communications, crafting one-of-a-kind programs to help clients achieve their business goals. As year-round strategic counsel, or a single project resource, Affect leverages its creative talent, unique experience and forward thinking insights to achieve the precise results that its clients seek. For more information, web: www.affect.com; blog: www.techaffect.com; Twitter: @teamaffect.