Public relations is more than your next press release, media interview or product announcement. We believe that every public relations campaign should have an impact on your business objectives – whether that’s building your brand’s reputation, driving traffic to your website or generating leads for your sales team.

All of our public relations programs take a proactive and collaborative approach – we work with clients to predict industry trends, develop compelling story ideas, and mine the news to jump on breaking stories. We are experts at finding creative ways to insert our clients into important discussions.

We also believe in the value of measuring our results, and customize reporting for each client based on their individual needs.

PUBLIC RELATIONS SERVICES

  • NEWS BUREAU

    A strong media relations strategy is at the core of everything that we do. From identifying major trends in your industry (Trend Intervention) to inserting executives into relevant breaking news stories (Story Hijacking), we’re always looking for new ways to secure meaningful and impactful media coverage for our clients. Our account teams have significant experience working with business press as well as industry trade and vertical publications, broadcast media and online outlets.

    • Media Relations
    • Blogger/Influencer Relations
    • Trend Intervention
    • Story Hijacking
    • Satellite & Radio Media Tours
    • Strategic Placements
    • Product Review Programs
  • INDUSTRY LEADERSHIP

    Company positioning within the competitive landscape is critical – especially from a media and marketing perspective. We’ll work with you to identify key executives and spokespersons, and help you transform them into savvy thought leaders with strong opinions on the topics that matter most to your organization and the industry at large.

    • Media Training
    • Speaker’s Bureau
    • Awards Program
    • Byline Article / Column Placement
    • Content Syndication
  • PR LAUNCH KIT

    Whether you’re getting ready to execute a public relations strategy for the first time or actively engaging the media without a strong PR infrastructure, it’s important to create the foundational materials that will set your business up for media success. Our team will advise you on how to best launch your program and build the documents and materials necessary to position your products and services, develop a press room for your website and create the content you’ll need to launch a successful public relations program.

    • Flight Plans
    • Company Backgrounder & Executive Bios
    • Press Kit
    • Story Matrix (including press releases and more)
    • Industry Trend Identification
  • EDITORIAL DESK

    As your business increasingly becomes a hub of valuable information on everything from industry trends to customer needs, the production and distribution of relevant content is a powerful way for you to reach your target audiences. We offer a full suite of editorial services and will develop a strategy to maximize the development and use of original content to drive all aspects of your organization’s communications efforts – from marketing and social media to PR, sales and new business development.

    • Company Messaging
    • Byline Articles & Op-Eds
    • Editorial Strategy and Planning
    • Press Kits
    • Press Releases
    • Speeches
    • Surveys
  • CRISIS CENTER

    While it’s not always possible to anticipate a crisis, the best strategy for mitigating a threat to your business is planning for one in advance. A strong crisis plan is critical for businesses of all shapes and sizes, and will ensure that all stakeholders, including executives, employees, customers and investors, receive streamlined communications should a crisis occur. We also know that sometimes anticipating a crisis just isn’t possible, and in such cases you might need PR assistance quickly. Our senior team is ready at a moment’s notice to help you navigate unpredictable waters and emerge successfully.

    • Crisis Plan Development
    • Real-time Crisis Monitoring and Action Plan
    • Crisis Communications
    • Reputation Management
  • INDUSTRY ANALYST BUREAU

    A top analyst’s opinion of your products and services can play an invaluable role in lead generation efforts as well as have a direct impact your brand’s reputation and competitive positioning. Inclusion in the Gartner Magic Quadrant, Forrester Wave or other key analyst reports will arm your sales team with the tools that they need to generate leads and close sales. We’ll help you build relationships with the analysts and firms that have the greatest influence on your industry.

    • Contract Negotiation & Management
    • Analyst Tours
    • Spokesperson Presentation Development & Training
    • Report Monitoring & Management
  • ROI CENTER

    Public relations campaigns are measureable. We’ll work with your team to create a customized plan to track results on a weekly, monthly, quarterly and annual basis – focusing on your KPIs and requirements to demonstrate business ROI.

    • Customized KPI Dashboard
    • Competitive Audits
    • Daily News Monitoring
    • Weekly/Monthly/Quarterly Measurement Reports for Executives