Social media is a powerful and valuable business tool. We believe that all social media activities should be results-driven, measurable and guided by a unique and creative content strategy – so whether want to engage target audiences, connect with influencers or raise awareness for products and services, we’ll start by outlining your goals and build a social media program customized to deliver results.

Affect’s social media programs are strategic, creative and nimble. Our services focus on helping your company establish a foundation and an infrastructure that accommodates your internal resources. We do it all – from messaging and training, to strategic advisement (including crisis advisement) and daily content, to conversation and engagement management. Most importantly, we’ll show you that your social media efforts have true value and align effortlessly with your company’s marketing and communications goals.



    Executing a social media program can be time consuming and resource intensive. We’ll organize and build a social media infrastructure that enables you to easily manage and streamline activities, as well as ensure that your content and engagement strategies are consistent and effective.

    • Messaging Document
    • Content Editorial Calendar
    • Workflow Plan
    • Measurement Template
    • Social Media Usage Policy

    When it comes to online communities, many companies buy into the “Field of Dreams” theory, believing that “if you build it, they will come.” The reality is that while an active and thriving community offers significant value to both your business and customers, a successful community requires strategic planning, promotion and management. We’ll help you get your community off the ground and ensure it becomes a center of activity.

    • Community Design & Development
    • Community Management
    • Contests & Promotions

    Many corporate blogs don’t garner the web traffic, engagement or reputation that they hoped for at launch. The right strategy, along with the latest social media tools and aggregators, will transform your corporate blog into a thought leadership platform and content hub for not only social media but traditional public relations activities as well.

    • Corporate Blog Development
    • Content Roadmap
    • Corporate Blog Content Creation
    • Blogging Platform Management

    If you’re executing a large campaign or looking to build out a long-term awareness effort, a strong social media strategy will elevate your marketing efforts. From choosing the right platform to creating and posting content, our team will map and execute a social plan that enhances your marketing and public relations activities while at the same time delivering measurable results. Our programs are fully customizable, ranging from strategic advisement to daily hands-on platform management.

    • Social Media Audit
    • Real-time Monitoring
    • Strategic Advisement
    • Social Media Advertising
    • Campaign Development and Execution
    • Daily Monitoring and Platform Management
    • Ongoing Measurement

    Your employees are your biggest social media champions, and every company has a few digital rock stars that are eager to get involved. We’ll help you identify internal spokespersons, including executives and sales team members, and empower them to use social media on behalf of your company to promote your products and services.

    • Social Media Training by Platform
    • Social Media Ambassador Training