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Affect Bets Big on ICOs and Blockchain

By Katie Vroom | On February 28, 2018

We’re excited to announce the launch of our newest practice, which will focus solely on helping companies in the cryptocurrency and blockchain arenas to launch robust PR and marketing campaigns. Affect will work with organizations conducting initial coin offerings (ICOs) and token sales while also supporting technology companies serving the digital currency market.

The rise of ICO activity in 2017 helped blockchain companies raise $4 billion last year and that number is only expected to grow in the year ahead. As blockchain technology, ICOs and startups drive headlines every day, the need for clear communication with all target audiences is critical. Our experienced team is ready to help cut through the news in this crowded, challenging and fairly new market.

Whether it’s a startup that is looking to take its technology from an idea for the blockchain and transform it into a profitable business, or an established business aiming to make a splash around an ICO launch or token sale, our team has the skills and expertise needed to navigate this highly challenging market transparently, authentically and legally. We have worked with leading companies to drive buzz around their ICOs, contributing to the overall launch success and offer a variety of services to meet all ICO communications needs. As this market continues to explode, we’re excited to work with companies in need of PR, community management and digital advertising support.

For a full list of our services, please check out our website.

Katie Vroom

Katie is a Senior Account Director at Affect with over 10 years of public relations experience. Her expertise includes the oversight and execution of strategic PR efforts for clients across a variety of industries including security, healthcare, financial services / fintech, transportation & logistics, IT and more. Katie is a media relations enthusiast who loves finding new ways to introduce her clients to relevant reporters and publications, increasing their share of voice and developing mutually beneficial relationships with reporters. As a Senior Account Director, she is responsible for setting PR strategy to help clients meet their business objectives and providing strategic counsel to ensure PR initiatives deliver consistent ROI. Prior to joining Affect, she worked at Brainerd Communicators in NYC, where she led PR activities for a professional services firm spanning multiple industries.