For-profit businesses prioritize – and rightfully so – achieving business goals and objectives by putting money into activities like marketing and product development. However, despite corporate success and the financial benefits that come along with it, employees may not always feel a level of satisfaction that “feeds the soul.” Corporate philanthropy is a very effective way to improve employee morale, increase productivity and build a loyal workforce. It also has the added bonus of strengthening and empowering company stakeholders.
In a recent press release, Affect shares three best practices to keep in mind when developing a charitable giving program:
- Give More Than Money
- Choose Your Charity Wisely, or Don’t Choose at All
- Create Opportunities for Employee and Customers
For full details on these three guidelines, view the full release here.
