Words of wisdom, or at least, some funny commentary
The Reporter Said “Yes,” Now What?December 13, 2016
It’s exhilarating – getting that coveted “Yes, let’s learn more” response from a reporter you’ve spent time ...
No News? No Problem. Here’s 5 Ways to Stand Out at Tech’s Biggest ConferencesDecember 6, 2016
The New Year is fast approaching, and with it comes the return of the industry’s biggest conferences and expos—CES (consumer ...
Pitching Reporters on Social Media – What Works & What Doesn’tNovember 21, 2016
Last week, we attended a PRSA event, “Meet the Media: How Journalists Use Social Media for News and Sources,” and ...
Affect Appoints Melissa Baratta Healthcare Practice LeadNovember 3, 2016
Today we’re happy to announce Melissa Baratta, Senior Vice President, will lead Affect’s healthcare practice. Melissa joined the Affect team ...
Tech Media Watch: It’s All About the AirwavesOctober 20, 2016
Back in March, I profiled a handful of new(er) columns, podcasts and people that were taking technology reporting to ...
Hey Healthcare Brands – Want to Know a Secret (about Storytelling)?October 12, 2016
Today’s PR pros face a target audience that is over-stimulated, disengaged and distracted. Brands, particularly in the crowded healthcare market, ...