Blog
Words of wisdom, or at least, some funny commentary
Public Relations
The Reporter Said “Yes,” Now What?
December 13, 2016It’s exhilarating – getting that coveted “Yes, let’s learn more” response from a reporter you’ve spent time ...
Public Relations
No News? No Problem. Here’s 5 Ways to Stand Out at Tech’s Biggest Conferences
December 6, 2016The New Year is fast approaching, and with it comes the return of the industry’s biggest conferences and expos—CES (consumer ...
Social Media
Pitching Reporters on Social Media – What Works & What Doesn’t
November 21, 2016Last week, we attended a PRSA event, “Meet the Media: How Journalists Use Social Media for News and Sources,” and ...
Public Relations
Affect Appoints Melissa Baratta Healthcare Practice Lead
November 3, 2016Today we’re happy to announce Melissa Baratta, Senior Vice President, will lead Affect’s healthcare practice. Melissa joined the Affect team ...
Public Relations
Tech Media Watch: It’s All About the Airwaves
October 20, 2016Back in March, I profiled a handful of new(er) columns, podcasts and people that were taking technology reporting to ...
Public Relations
Hey Healthcare Brands – Want to Know a Secret (about Storytelling)?
October 12, 2016Today’s PR pros face a target audience that is over-stimulated, disengaged and distracted. Brands, particularly in the crowded healthcare market, ...
