Words of wisdom, or at least, some funny commentary
Conducting a Successful Social Media AuditMay 1, 2014
In order to build an effective social media program, it is imperative that you do your research first. Social media ...
The Great Eight: Inspirations for Your Next Pitch AngleApril 30, 2014
As PR pros, we’re constantly faced with the challenge of coming up with creative pitch angles that will catch the ...
Five Essentials for Your Crisis Communications ToolkitApril 17, 2014
When a crisis breaks, things accelerate quickly. It takes only minutes for a scandalous tweet to end up as top ...
Avoiding the Perils of Real-Time MarketingApril 16, 2014
The power of social media is, in part, the ability to capture and share information in real-time. For many brands ...
Digital Native News: Four Steps for PR SuccessApril 9, 2014
In part two of our series on Pew’s 2014 State of the Media Report, we explore the growth in digital ...
Tweets Gone Wrong: 4 Reminders to Keep Your Feed Criticism-FreeApril 4, 2014
Social media crises are nothing new, but over the last year we saw more than a handful of Twitter blunders ...