Blog
Words of wisdom, or at least, some funny commentary
Media Training
How to Build Lasting Relationships with the Media
April 1, 2014Even after several years in the PR industry, I still enjoy “meet the press” events. These events are great opportunities ...
Public Relations
Breaking Down Pew’s State of the Media 2014 – Part 1
March 27, 2014On Wednesday, the Pew Research Center released their much-anticipated annual state of the media report. While commentators have been quick ...
Public Relations
What it Means to Know Your Audience: Six Questions for Successful Content Marketing
March 7, 2014The imperative to “know your audience” is often cited as the first rule of content marketing, and with good reason. ...
Public Relations
3 PR Lessons from My 3-Month-Old
March 5, 2014People say that we learn a lot from our kids, and after recently becoming a new mom, I know what ...
Crisis Communications
5 Ways to Embrace Risk Successfully
February 28, 2014As the media landscape continues to grow, we have to re-think how we manage risk. The 24-hour news cycle, digital ...
Crisis Communications
Crisis Management in the Social Media Age
February 27, 2014Social media has changed the way that brands share information, build relationships and connect with their customers. This has broken ...
