Words of wisdom, or at least, some funny commentary
How to Build Lasting Relationships with the MediaApril 1, 2014
Even after several years in the PR industry, I still enjoy “meet the press” events. These events are great opportunities ...
Breaking Down Pew’s State of the Media 2014 – Part 1March 27, 2014
On Wednesday, the Pew Research Center released their much-anticipated annual state of the media report. While commentators have been quick ...
What it Means to Know Your Audience: Six Questions for Successful Content MarketingMarch 7, 2014
The imperative to “know your audience” is often cited as the first rule of content marketing, and with good reason. ...
3 PR Lessons from My 3-Month-OldMarch 5, 2014
People say that we learn a lot from our kids, and after recently becoming a new mom, I know what ...
5 Ways to Embrace Risk SuccessfullyFebruary 28, 2014
As the media landscape continues to grow, we have to re-think how we manage risk. The 24-hour news cycle, digital ...
Crisis Management in the Social Media AgeFebruary 27, 2014
Social media has changed the way that brands share information, build relationships and connect with their customers. This has broken ...