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Google Announcement: Now Factoring “Mobile-Friendliness” into Search Rankings

By Steven Melfi | On March 13, 2015

Google is constantly tweaking its algorithms and rankings criteria for search results. Recently Google announced that it will now factor “mobile-friendliness” into search rankings. What this means is that companies need to ensure their websites not only appear properly on a desktop, but also on mobile devices (like smartphones and tablets) as well.  In short, mobile is no longer an option.
There are a few key things to note:

  1. This announcement only impacts mobile search – “Mobile-friendliness” is not a factor on searches that take place on the desktop.
  2. The world is going mobile – According to a 2014 Pew Research Center report, 58% of US adults own smartphones and 42% own a tablet. Of those, 34% access the Internet mainly through their mobile device and not a desktop or laptop. If your website isn’t “mobile-friendly,” there is a chance that a third of your website visitors aren’t seeing your website properly.
  3. Test your site – Thankfully, Google offers tools to test your site, which you can access here. Google also provides a guide to get started making your site mobile ready. 


The update to the algorithm will take place on April 21.



Steven Melfi

Steven is an Account Director at Affect, where he utilizes a combination of traditional and digital media knowledge to provide clients with strategic guidance for maintaining a sound corporate profile and managing reputational concerns. He brings a diverse communications background to Affect, having worked in several fields including crisis and corporate communications, investor relations, media relations and digital strategy. Previously, Steven was a Manager in the Corporate/Public Affairs and Crisis Practice at Burson-Marsteller where he specialized in connecting B2B companies with relevant stakeholders through social media and digital channels.