Melissa Baratta

Senior Vice President, Healthcare Lead

Melissa is a Senior Vice President and Healthcare Lead at Affect, where she uses her extensive background working with healthcare and technology companies to raise her clients’ brand profiles and position them as thought leaders in their respective industries. As an expert in stakeholder communications, she is adept at helping clients develop creative ways to communicate thoughtfully with their key audiences.

Throughout her career Melissa has led programs for a variety of medical device manufacturers, pharmaceutical and biopharma companies, as well as care providers and health services organizations. While she has worked across many therapeutic areas, she has particular expertise in oncology and cardiovascular disease. She has also worked with a wide array of B2B technology companies. She has significant experience handling the complexities of communications programs for the healthcare industry, and a unique understanding of the many ways in which technology and healthcare intersect.

Prior to joining Affect, Melissa was a Managing Director at Ricochet Public Relations, where she directed a range of agency operations, marketing and account management initiatives. While there, she also led the PR program for GlaxoSmithKline Oncology, focusing on pre-clinical research and pipeline communications, as well as campaigns for Volcano, Agendia and others. Previously, she worked in the financial services space and began her career as a reporter for local New Jersey publications.

Melissa has served on the board of directors for the New York chapter of the International Association of Business Communicators (NY/IABC), and is currently on the Corporate Partners committee for the Metro chapter of the Healthcare Businesswoman’s Association (HBA).

Melissa holds an MA in Communication, Culture and Technology from Georgetown University and received a BA in Public Communication and Journalism from Ramapo College.

Twitter: @MLBaratta