AFFECT EXPANDS MANAGEMENT TEAM: PROMOTING KATIE CREASER TO VICE PRESIDENT AND HIRING MELISSA BARATTA, VICE PRESIDENT, AND BREANNE THOMLISON, ACCOUNT DIRECTOR

MULTIMEDIA:

NEWS FACTS:

  • Affect is a public relations and social media firm based in New York
  • Affect promotes Katie Creaser to Vice President from Account Director
  • Melissa Baratta, Vice President, and Breanne Thomlison, Account Director, join management team

NEW YORK, May 3, 2012 Affect, a public relations and social media firm specializing in B2B technology, healthcare and professional services, is pleased to announce the promotion of Katie Creaser to vice president, as well as the addition of Melissa Baratta, vice president, and Breanne Thomlison, account director.

Katie will oversee agency-wide client satisfaction initiatives, account team resource management and planning, as well as servicing her long-term clients in PR and social media.

“Katie has been with Affect for more than six years and exemplifies outstanding talent and exceptional leadership skills,” said Sandra Fathi, president of Affect. “Katie has been a tremendous asset in the growth of our firm and a respected counselor to our clients.

Additionally, Affect expanded its management team by adding two public relations professionals with diverse talents to support the agency’s growing portfolio and further business initiatives.

Melissa Baratta brings almost 10 years of experience in enterprise/B2B and healthcare public relations. She has worked with clients in a range of industries including IT outsourcing, data center infrastructure, semiconductors, SaaS and application management, as well as medical devices and pharmaceutical R&D. Melissa will be focusing primarily on new business initiatives, agency branding and positioning, as well on-boarding new clients to the agency.

Breanne Thomlison brings nearly 10 years of experience in healthcare and pharmaceutical public relations and social media. She has worked in several disease categories, including oncology, cardiology, neurology, and respiratory, where she developed and implemented strategic direct to physician and consumer programs, as well as key social media activities. She will be managing technology and healthcare clients, as well as leading the agency’s public relations and marketing campaigns.

“Finding talent that fits both professionally and personally within our culture is critical. Both Melissa and Breanne bring distinct experience to the table that directly connects with Affect’s business and team models, as well as our commitment to results driven PR. We look forward to leveraging their expertise for the benefit of our clients in both the technology and healthcare sectors,” added Fathi.

About Affect

Affect is a public relations and social media firm located in New York. Established in 2002, the company specializes in business-to-business and business-to-consumer technology, healthcare and professional services. Affect employs a results-driven approach to communications, crafting one-of-a-kind programs to help clients achieve their business goals. As year-round strategic counsel, or a single project resource, Affect leverages its creative talent, unique experience and forward thinking insights to achieve the precise results that its clients seek. For more information, web: affect.com; blog:techaffect.com; twitter: @teamaffect.