Affect to Provide Strategic PR and Social Media Support for NavisNavis, Global Technology Leader in Managing the Movement of Cargo Through Terminals, Appoints Affect as Agency of Record

MULTIMEDIA:

NEWS FACTS:

  • Navis, a part of Cargotec and the global technology standard for managing the movement of cargo through terminals, hires Affect to manage social media and public relations
  • Navis specializes in terminal operating systems and process automation solutions for container terminal operations, general cargo terminal operations, intermodal rail operations, shipping line operations and yard management
  • Affect is an award-winning public relations and social media firm based in New York

NEW YORK, September 10, 2012 Affect, a public relations and social media firm specializing in business-to-business and business-to-consumer technology, healthcare and professional services, was selected as the agency of record for Navis, the global technology standard for managing the movement of cargo through terminals. Navis, a part of Cargotec, specializes in technology solutions for container terminal operations, general cargo terminal operations, intermodal rail operations, shipping line operations and yard management.

Navis’ technology solutions are deployed around the globe to automate and manage the complex operations of the world’s busiest maritime terminals to maximize their performance and reduce risk. The company helps terminal operators track cargo through ports, automate equipment operations and manage multiple terminals through an integrated, centralized solution. As part of the relationship, Affect is tasked with increasing the visibility of Navis’ technology solutions among its target audiences, as well as establishing company executives as thought leaders in the marine terminal, shipping and logistics industries through strategic public relations campaigns.

“Navis is helping marine terminals automate operations through the most proven technology platform as well as best-practices in global services,” said Sandra Fathi, president of Affect. “Our experience in the shipping industry and technology sectors provides a perfect balance for Navis’ unique needs. In addition, the ocean shipping industry is one of the last to embrace social media and we are thrilled that Navis is looking to lead and drive that adoption.”

Navis is spearheading a social media community, the Navis Online Community , for maritime professionals. Affect will provide social media content development and strategy to support the initiative that will increase engagement and discussion among current and prospective customers, employees, industry analysts and third-party experts.

“Affect’s experience in technology and ocean shipping was a defining factor in identifying an agency that would be equipped to meet our PR and social media goals,” said Andy Barrons, chief marketing officer and vice president of Navis. “Based on my prior experience working with the team, Affect has always proven to be a nimble and responsive partner – one that provides valuable counsel and drives its clients to experiment with new technologies and platforms.”

About Navis, LLC

Navis, a part of Cargotec Corporation, is the global technology standard for managing the movement of cargo through terminals, standing the test of time. Navis combines industry best practices with innovative software and world-class services to enable customers to maximize performance and reduce risk. Whether tracking cargo through a port, automating process operations, or managing multiple terminals through an integrated, centralized solution, Navis provides a holistic approach to operational optimization, providing customers with improved visibility, velocity and measurable business results. www.navis.com.

About Cargotec Corporation

Cargotec improves the efficiency of cargo flows on land and at sea – wherever cargo is on the move. Cargotec’s daughter brands, Hiab, Kalmar and MacGregor are recognized leaders in cargo and load handling solutions around the world. Cargotec’s global network is positioned close to customers and offers extensive services that ensure the continuous, reliable and sustainable performance of equipment. Cargotec’s sales totaled EUR 3.1 billion in 2011 and it employs approximately 10,500 people. Cargotec’s class B shares are quoted on NASDAQ OMX Helsinki under symbol CGCBV.www.cargotec.com.

About Affect

Affect is a public relations and social media firm located in New York. Established in 2002, the company specializes in business-to-business and business-to-consumer technology, healthcare and professional services. Affect employs a results-driven approach to communications, crafting one-of-a-kind programs to help clients achieve their business goals. As year-round strategic counsel, or a single project resource, Affect leverages its creative talent, unique experience and forward thinking insights to achieve the precise results that its clients seek. For more information, web: www.affect.com; blog:www.techaffect.com; Twitter: @teamaffect.