NEW YORK, October 8, 2013 — Affect, a PR and social media firm specializing in technology, healthcare and professional services, was selected by four companies: Definiens, Easy Office Phone, Flightpath and Hauntworld, to spearhead their communications programs. Affect is applying its expertise towards each client’s diverse business strategy, with the goal of raising awareness, driving demand for products and services and positioning each company as an expert and thought leader in their respective industries.
Definiens provides image analysis and data mining solutions for quantitative digital pathology in the life sciences, diagnostic biomarkers and healthcare industries. As part of Definiens’ engagement, Affect is working to elevate the company as the leader in image and data analysis solutions, furthering its mission to advance personalized medicine and improve patient outcomes. Affect’s public relations program includes media relations, proactive outreach and story hijacking on the latest news and trends in digital pathology, personalized medicine, and drug discovery and development.
Easy Office Phone provides cloud-based business phone services, delivering cost savings over traditional telecom alternatives. Offering enterprise-grade Hosted PBX to voice over IP (VoIP) and unified communications, Easy Office Phone serves organizations of all sizes, from small businesses to Fortune 500 companies. Easy Office Phone is partnering with Affect to help expand its market base in North America.
Flightpath is a digital agency offering mobile, web and application development, social media services, SEM, SEO and marketing. Affect is tasked with increasing Flightpath’s visibility in the digital media landscape by touting its best practices and subject matter experts in top tier marketing, advertising and business media outlets.
Hauntworld is the world’s leading Halloween resource, including a directory of more than 3,000 haunted attractions. Visitors can rate and review haunted houses and find the best ones in their location. Affect is supporting Hauntworld during the months leading up to Halloween to drive interest in its annual list of the best haunted attractions in the U.S.
“Affect’s collaboration with these four companies taps into our wide-ranging areas of expertise, spanning across imaging solutions, telecom service, digital marketing and seasonal initiatives,” says Sandra Fathi, president of Affect. “Each engagement allows us to become immersed in these fields and challenges our employees to be creative in their approach. We are grateful that these four firms have entrusted us with their business and we intend to help them meet their business objectives through effective PR and marketing.”
Affect is a public relations and social media firm located in New York. Established in 2002, the company specializes in technology, healthcare and professional services. Affect employs a results-driven approach to communications, crafting one-of-a-kind programs to help clients achieve their business goals. As year-round strategic counsel, or a single project resource, Affect leverages its creative talent, unique experience and forward thinking insights to achieve the precise results that its clients seek. For more information, web: www.affect.com; blog: www.techaffect.com; Twitter: @teamaffect.