Ghostery and Diligent Engage Affect to Spearhead Public Relations Efforts
NEW YORK, March 16, 2016 — Affect, a public relations and social media firm specializing in technology, healthcare and professional services, was selected by leading SaaS companies, Diligent Corporation and Ghostery, to spearhead their communications programs. These client wins represent a strong start to 2016, underscoring growth in the agency’s B2B technology practice.
Affect developed unique PR strategies for each company – including executive positioning and thought leadership tactics, column and byline article placement programs as well as Story Hijacking™ and Trend Intervention™. The agency will also work with each client to establish a customized measurement dashboard, ensuring that program efforts drive overarching business goals and objectives. The companies are:
Diligent is a secure corporate governance and collaboration solutions provider for boards and senior executives. Trusted by over 100,000 board members and executives, Diligent provides customers with intuitive access to their most time-sensitive and confidential information, ultimately helping to make better business decisions.
Ghostery empowers consumers and businesses globally to create safer, faster and more trusted digital experiences. Businesses rely on Ghostery MCM for increased visibility and control of the digital technologies used to drive conversion and revenue. Ghostery is also the dominant provider of privacy governance services, powering compliance for more than $2 billion of advertising and e-commerce transactions annually.
“We selected Affect because the team truly understood our technology and customers,” said Kate Anderson, Director of Marketing and Communications, Ghostery. “Our goal is to drive awareness for our services and directly support lead generation and sales efforts. Affect’s proposed strategy and fearless approach to PR measurement was perfectly aligned with our expectations.”
Sandra Fathi, President at Affect, adds, “We are grateful that these companies are partnering with us on their PR programs. Our expertise in working with SaaS companies helps us to provide strategic counsel and forge aggressive and successful PR programs to help them achieve their goals.”
Affect is a public relations and social media firm located in New York. Established in 2002, the company specializes in technology, healthcare and professional services. Affect employs a results-driven approach to communications, crafting one-of-a-kind programs to help clients achieve their business goals. As year-round strategic counsel, or a single project resource, Affect leverages its creative talent, unique experience and forward thinking insights to achieve the precise results that its clients seek. For more information, web: www.affect.com; blog: www.techaffect.com; Twitter: @teamaffect.
Senior Account Executive