NEWS FACTS

  • Affect Strategies named public relations AOR for Kony Solutions in North America
  • Affect Strategies to collaborate with Kony’s UK-based agency Johnson King to provide cohesive public relations and social media services
  • Affect Strategies is a public relations, marketing and social media firm
  • Kony Solutions provides a suite of products and services for the development of mobile applications

NEW YORK – August 9, 2010 — Affect Strategies, a public relations, marketing and social media firm specializing in technology, has been named public relations agency of record in North America for Kony Solutions, which provides a mobile application platform that leverages the company’s Write Once, Run Everywhere technology, enabling Fortune 500 companies to offer consumers feature-rich mobile applications. Affect Strategies will devise and execute a results-oriented public relations program that is designed to influence ecommerce, executive and technology decision-makers in Kony’s key markets. Affect brings to Kony a deep understanding of the technology media landscape, and an ability to translate technical concepts into business value for diverse audiences.

As part of its engagement, Affect will also work closely with Johnson King, Kony’s agency in the United Kingdom and Affect’s strategic partner. Both agencies will align public relations strategies and campaigns with social media programs so all target audiences encounter messages delivered in a single voice. Affect Strategies has a long history of collaborating with agency partners to deliver cohesive marketing communications programs that meet overarching company business and marketing goals on a global scale.

“When searching for a PR agency, we wanted a partner who exhibited creative thinking, technical expertise and strong media contacts,” said Sophie Vu, director, marketing and business development for Kony Solutions. “Affect Strategies checks all those boxes for us. With Affect on our side, we’re confident that our voice will be heard in the crowded mobile application solutions market.”

“The mobile application industry is exploding and Kony has a game-changing mobile development platform,” said Sandra Fathi, president and founder of Affect Strategies. “We’re looking forward to forging a strong and collaborative relationship with Kony and its other agency partners, and playing an instrumental role in helping position the company and drive sales in the North American market.”

As Kony’s agency of record, Affect will stage an aggressive media relations program that will position Kony as a thought leader and top solution provider in the mobile consumer application industry. To achieve this, Affect will rely on a mix of proactive trend-based media outreach, feature pitching, news announcements and speaking engagements.

ABOUT KONY SOLUTIONS

Kony Solutions provides a suite of products and support services that enable Fortune 500 companies to offer consumers feature-rich mobile applications in less time and at lower costs than any other solution available. Kony’s proprietary Write Once, Run Everywhere single application definition enables applications to be designed and developed just once, in a device independent manner, and deployed across multiple channels, including on-device applications, mobile web, SMS, web gadgets, desktop applications, and mobile operating systems. The Kony Mobile Application Platform™ leverages the Write Once, Run Everywhere technology for designing, developing, deploying and managing mobile applications. For more information, please visit www.konysolutions.com. Connect with Kony Solutions on Twitter, Facebook and LinkedIn.

ABOUT AFFECT STRATEGIES

Affect Strategies is a public relations, strategic marketing and social media firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information: web: www.affectstrategies.com; blog: www.techaffect.com; Twitter: http://twitter.com/teamaffect.