Sophos Appoints Affect To Lead Public Relations For Acclaimed Naked Security Blog

MULTIMEDIA:

NEW YORK—August 24, 2011— Affect, a public relations and social media firm specializing in technology, has been chosen by Sophos, a global leader in information security solutions for business, as the North American agency to represent its award-winning Naked Security blog.

Sophos is an established global leader in information security solutions for businesses. The company’s threat and security blog, Naked Security, is written by Sophos’ team of industry experts. Since its launch in November 2010, Naked Security has quickly earned its reputation for being the leading source for breaking security news and commentary.

Affect has partnered with Sophos’ Naked Security team to deliver a rapid response media outreach program, broadcasting their expertise on the latest threats. A cornerstone of this program is leveraging Naked Security insights to lead media conversations around security issues. Topics range from traditional malware and hacker issues to large-scale corporate data breaches.

Affect brings to the table its extensive media relations skills, as well as its proprietary programs for Story Hijacking and Trend Intervention for taking over breaking news conversations and inserting clients into breaking news stories with relevant content, analysis and commentary. Affect’s ability to translate technical concepts for multiple audiences and its in-depth understanding of social media attracted the Naked Security team.

As part of its engagement, Affect will also work closely with Johnson King, Sophos’ agency of record in the United Kingdom and Affect’s strategic partner. Affect has a long history of collaborating with Johnson King to deliver cohesive marketing communications programs for clients on a global scale.

“We evaluated several US-based PR agencies, and we quickly felt that Affect was a strong fit for us. We wanted a PR partner that was both down to earth and quick on their feet – someone who would take Sophos Naked Security’s breaking news, package it appropriately and get it out to key media contacts across North America at break-neck speed,” said Carole Theriault, Editor-in-Chief for Sophos Naked Security. “The last few months with Affect have shown us that they understand our objectives and know how to help us meet them. I look forward to continuing our close and productive relationship.”

“The threat landscape is constantly changing and Sophos is one of the major players in the ecosystem,” said Sandra Fathi, president and founder of Affect. “At Affect, we believe that a necessary component of any strong public relations program is to closely monitor the media and breaking news cycles to quickly identify opportunities in which we can insert our clients’ voice. Sophos is the ideal partner for us because they share this approach. Working together, I’m confident we can continue to cement Naked Security’s position as the number one security blog and industry media source.”

About Sophos
More than 100 million users in 150 countries rely on Sophos as the best protection against complex threats and data loss. Sophos is committed to providing security and data protection solutions that are simple to manage deploy and use and that deliver the industry’s lowest total cost of ownership. Sophos offers award-winning encryption, endpoint security, Web, email, and network access control solutions backed by SophosLabs – a global network of threat intelligence centers. With more than two decades of experience, Sophos is regarded as a leader in security and data protection by top analyst firms and has received many industry awards.

Sophos is headquartered in Boston, US and Oxford, UK. More information is available atwww.sophos.com or nakedsecurity.sophos.com.

About Affect
Affect is a public relations and social media firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, Web: www.affect.com; blog: www.techaffect.com; Twitter: www.twitter.com/teamaffect.